Hodo Foods: A brand that innovates through tradition

A bowl of Hodo Foods' Kung Pao Tofu recipe with rice and peanuts on the side.

Welcome to Food News where we spotlight innovative, growing brands that are moving the food industry into the future.   In the past year, supply chain challenges and an increase in home cooking have given consumers new perspectives on their food. Conscious consumers care more than ever about how brands source their ingredients, produce their […]

5 Tips to Jumpstart Your Holiday Marketing Plan

Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]

I give brands this holiday marketing advice every year

Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]

Four Ways To Up Your PR Game: A Guide For Influencers

While hiring out your PR to an individual or an agency is going to get you the most press, there are a few things you can do on your own to not only get your name out there but also create future opportunities for your brand and blog at the same time.

From IG to the Dinner Table: How Influencers Start Important Conversations

Social media has changed since the start of the pandemic. As they faced new challenges brought on by their changing circumstances, people turned to social for community, inspiration, and guidance. More than ever, their favorite platforms became a place to connect around shared values, discuss important topics, and rally around an idea or a cause.  […]

Advertising’s New Frontier: Influencer Marketing

In an increasingly crowded marketplace, where consumers face an overwhelming amount of information every day, word of mouth is more powerful than ever. We know it holds more sway than a billboard, a magazine spread, or even a TV ad. In fact, word-of-mouth marketing generates more than twice the sales of paid advertising, with customers […]

We’d Love to Help Your Small Business Grow!

CookIt Media has officially been in business for five years! This anniversary feels particularly significant as about half of businesses fail before they reach this milestone. While we celebrate the expertise and ingenuity of our team, we also acknowledge the many advantages and opportunities we’ve been afforded throughout our growth. We know that many hard-working […]

The Benefits of the Early Adopter Effect

Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. […]

What TikTok Can Tell Us About Social Media Right Now

These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, […]

Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World

Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward.  In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number […]