Support Black creators, authors, brands, restaurants, and more
We’ve learned a lot this past week. Already, we are realizing how much we’ve missed by failing to look beyond our world. We’ve been ignorant to so many talented Black creators, Black-owned restaurants and brands making amazing products, and the multitude of resources we should have accessed well before this to educate ourselves on how […]
It is not lost on us that we are in the business of amplifying voices, of helping others create and grow their platforms. That power is both a privilege and an obligation. In the past, we have not lived up to that obligation nor have we helped our industry — an industry sorely lacking in […]
Organic content: A key ingredient in successful influencer campaigns
We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who […]
5 Timely Partnerships that Got it Right
The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them. Overwhelmingly, people are […]
Content Creation in a Social-Distancing World: What’s a Brand to Do?
If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend […]
Book your free marketing strategy session with our CEO & Founder
Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media […]
Don’t pause your marketing plan! Here’s why.
If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience. While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at […]
What Your Audience Needs to Hear from You Right Now
These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions […]