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You Need A Story, Not A Niche

As brand strategists, we have a bone to pick with the word, “niche.” We meet many influencers and entrepreneurs looking for that special something that defines their brand and the content they create. But what is a niche, really? We’ve found that most individuals think of a niche as a narrowing of their content. For instance, some wellness bloggers want to create a specialty in healthy recipes or even recipes