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Advertising’s New Frontier: Influencer Marketing

In an increasingly crowded marketplace, where consumers face an overwhelming amount of information every day, word of mouth is more powerful than ever. We know it holds more sway than a billboard, a magazine spread, or even a TV ad. In fact, word-of-mouth marketing generates more than twice the sales of paid advertising, with customers having a 37% higher retention rate compared with traditional advertising.  So, how can brands leverage