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Road Food: Where We’re Eating in November

During the Holidays we often finding ourselves spending more time eating out rather than cooking. And because this time of year is always a great excuse to try a new restaurant or a few with our loved ones, we’ve rounded up some of our favorite places to eat this month. I spent a chunk of time in Connecticut when I was working at Fine Cooking magazine, and for this Angeleno,

Cooking the Books: Books to Give

  When the malls are getting you down, and you’ve still got a few hard-to-shop-for folks on your list, take our advice and turn to cookbooks. Who doesn’t love a cookbook? Here are three of our favorites, from influencers who hold a special place in our hearts— and kitchens! Smitten Kitchen We are die-hard fans of Deb Perelman and have enjoyed her blog for years, so when she came out

5 Things You Didn’t Know About…

Michelle Lopez began baking to cope with the stress of college and eventually launched her blog, Hummingbird High in 2011 Now she’s a two time Saveur Magazine “Best Baking Blog” winner and continues to wow us with the most incredible desserts. And today, we’re so excited to include her in our 5 Things series. So without further ado, here’s 5 Things you might not know about Michelle… I moved around

Brand Biz: Redesigning? Here’s what you need to know from an SEO pro

At CookIt, we help bloggers think outside the blog format—we help them think bigger! Often, this means that the blogger needs to redesign her blog in order to build a “house” big enough for all her ideas. But what about all the traffic and links she’s built up over the years? What if she wants to change the name and domain of her brand? We went to Arsen Rabinovich, founder

Road Food: Where We’re Eating

  Since we’re not only foodies here at CookIt, but also travelers, we are always discovering new and delicious places in our hometowns and when we travel. Here are some of the places we’ve been lately and can’t help raving about! I was lucky enough to spend a couple of weekends in Palm Springs recently, the perfect antidote to LA sometimes! There was plenty of pool time and vintage shopping,

Brand Biz: Tell Me a Story

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” –Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger

What’s Cooking: October

It’s hard to let go of the Summer season but we’re trying to embrace it with some delicious summer-into-fall dishes. Here’s a few recipes we’ll be cooking up this month. Since I’m representing the West Coast side of the #cookitcrew, I’m still all about tomatoes. That said, I know the end is near. This is one heck of a way to celebrate that hard fact. Laurie, CEO + Founder As soon

Brand Biz: What to Know Now About IGTV

Are you posting content on IGTV yet? Are you watching IGTV? Is IGTV important to your content strategy? For answers to these and many other questions, we went to lifestyle personality, successful YouTube brand and video authority, Theodore Leaf. Q: Should influencers be in a hurry to start posting on IGTV if they aren’t there yet? A: I would recommend only posting content that makes sense versus just putting things

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy

The Brand Biz: Meet Your Reader

When it comes right down to it, there’s really only one thing you need to know about creating a successful brand: You need to know who you’re doing it for. We like to call this your Target Audience. Without a strong sense of who your reader is, and what their problems (or “pain points”) are, it’s hard to know who you are. The trick is to understand your value through