While hiring out your PR to an individual or an agency is going to get you the most press, there are a few things you can do on your own to not only get your name out there but also create future opportunities for your brand and blog at the same time.
We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who and what gets their attention. That simple fact is the core of why influencer marketing
If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend more time on social media searching for community, advice, and inspiration, brands need a different
Blogging has always been an evolving industry, but it’s only in the last few years that it’s reached a kind of critical mass, making it very difficult to rise above the noise and be heard. Many influencers have begun to discover that the blogging platform is holding them back. But there’s no one way to envision what’s next. It’s unique to each individual’s vision and goals. A number of food
The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began
You’ve probably heard that comparison is the thief of joy. We think it’s the key to your next breakthrough. Hear us out. Whether you’re just starting your blogging journey, or you’ve spent a decade navigating the world of food media, one of the most important tools to sustainable growth is research. And more research. We’re not talking about mindlessly scrolling Instagram, falling victim to comparing yourself to bloggers in your
As brand strategists, we have a bone to pick with the word, “niche.” We meet many influencers and entrepreneurs looking for that special something that defines their brand and the content they create. But what is a niche, really? We’ve found that most individuals think of a niche as a narrowing of their content. For instance, some wellness bloggers want to create a specialty in healthy recipes or even recipes