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What TikTok Can Tell Us About Social Media Right Now

These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, the platform that answered the call for less-curated content and saved many of us from

5 Timely Partnerships that Got it Right

The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them.  Overwhelmingly, people are searching for solutions to the daily challenge of cooking and eating well at home. Influencers

Don’t pause your marketing plan! Here’s why.

If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience.  While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at how people are shopping and using the internet right now shows that it’s not time

5 Things You Don’t Know About Edie Horstman

Our #CookItCrew comprises staff, influencers, brands, agencies, designers, photographers – all the amazing people we work with. Today we’re checking in with our talented Account Manager, Edie Horstman. We asked what we don’t know about her! 5 Things You Don’t Know About Me I’m Mexican-food obsessed, and I credit my mom. In 2005, she opened a small taqueria in the Bay Area. Fast forward 13 years later, and she has

5 Things You Don’t Know About…

We work with some of the most amazing people and we thought it would be fun to step away from the emails and phone calls for a few seconds and introduce one of them! 5 Things You Don’t Know About… Jackie Segedin, Senior Account Manager Hey there, it’s Jackie here! I spend a majority of my day fostering and managing sponsored brand partnerships for the incredible food bloggers we represent.