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Advertising’s New Frontier: Influencer Marketing

In an increasingly crowded marketplace, where consumers face an overwhelming amount of information every day, word of mouth is more powerful than ever. We know it holds more sway than a billboard, a magazine spread, or even a TV ad. In fact, word-of-mouth marketing generates more than twice the sales of paid advertising, with customers having a 37% higher retention rate compared with traditional advertising.  So, how can brands leverage

The Benefits of the Early Adopter Effect

Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. Influencers who got to TikTok early were rewarded with increased promotion of their content, invites

What TikTok Can Tell Us About Social Media Right Now

These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, the platform that answered the call for less-curated content and saved many of us from

Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World

Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward.  In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number brands choosing to pause their influencer marketing plans in favor of more traditional programs. The

Support Black creators

Support Black creators, authors, brands, restaurants, and more

We’ve learned a lot this past week. Already, we are realizing how much we’ve missed by failing to look beyond our world. We’ve been ignorant to so many talented Black creators, Black-owned restaurants and brands making amazing products, and the multitude of resources we should have accessed well before this to educate ourselves on how to right the wrongs within our company and our industry as a whole.  We’re committed