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We’d Love to Help Your Small Business Grow!

CookIt Media has officially been in business for five years! This anniversary feels particularly significant as about half of businesses fail before they reach this milestone. While we celebrate the expertise and ingenuity of our team, we also acknowledge the many advantages and opportunities we’ve been afforded throughout our growth. We know that many hard-working business owners do not get to enjoy these same privileges. As we grow our business,

Don’t pause your marketing plan! Here’s why.

If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience.  While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at how people are shopping and using the internet right now shows that it’s not time

Sustainable Business

Your Blog CAN Be a Sustainable Business

Blogging has always been an evolving industry, but it’s only in the last few years that it’s reached a kind of critical mass, making it very difficult to rise above the noise and be heard. Many influencers have begun to discover that the blogging platform is holding them back. But there’s no one way to envision what’s next. It’s unique to each individual’s vision and goals. A number of food

Brand Biz: Redesigning? Here’s what you need to know from an SEO pro

At CookIt, we help bloggers think outside the blog format—we help them think bigger! Often, this means that the blogger needs to redesign her blog in order to build a “house” big enough for all her ideas. But what about all the traffic and links she’s built up over the years? What if she wants to change the name and domain of her brand? We went to Arsen Rabinovich, founder

Brand Biz: Tell Me a Story

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” —Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger

Brand Biz: Are You Ready for an Influencer Manager or Agency?

If you Google “How to work with brands,” there are over 932 million search results that show up. When you consider the amount of new influencers that pop up on a daily basis, the number of search results isn’t shocking at all. So as an influencer, you’re probably feeling the pressure to compete with your fellow influencers for sponsored content. You’re probably also searching for the answer as to why

Brand Biz: What to Know Now About IGTV

Are you posting content on IGTV yet? Are you watching IGTV? Is IGTV important to your content strategy? For answers to these and many other questions, we went to lifestyle personality, successful YouTube brand and video authority, Theodore Leaf. Q: Should influencers be in a hurry to start posting on IGTV if they aren’t there yet? A: I would recommend only posting content that makes sense versus just putting things

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy

The Brand Biz: Meet Your Reader

When it comes right down to it, there’s really only one thing you need to know about creating a successful brand: You need to know who you’re doing it for. We like to call this your Target Audience. Without a strong sense of who your reader is, and what their problems (or “pain points”) are, it’s hard to know who you are. The trick is to understand your value through

The Brand Biz: Mind the Gap

We’re not big on marketing speak, but there is one term we use a lot: Gap Analysis. To us, it’s a really useful technique for identifying the gap between your competitive set (basically, those influencers who create content similar to yours and appeal to an audience like yours) and your brand. There is something unique about you, and once you zero on that characteristic, it will help you see the