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Brand Biz: Tell Me a Story

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” –Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger

5 Things You Didn’t Know About…

Our #CookItCrew is made up of some amazing and talented brands & influencers, and today we’re chatting with Yumna of Feel Good Foodie. Her passion for the food industry and clean eating inspired her journey into blogging, and we’re so glad to learn five things we didn’t know about her today! I was born in Zaire (now the Republic of Congo) and grew up in Sierra Leone on the west

What’s Cooking: August

  In the summertime, the last thing we want to do is turn on the oven. That said, there are some recipes we’ll gladly suffer for. These are some of our team’s favorites from the past few sultry weeks. Well, currently my head and heart have been dedicated and devoted to Alison Roman’s Dining In. This week, I made two batches of the Salted Butter and Chocolate Chunk Shortbread, one

5 Things You Don’t Know About…

Edie Horstman Our #CookItCrew comprises staff, influencers, brands, agencies, designers, photographers – all the amazing people we work with. Today we’re checking in with our talented Account Manager, Edie Horstman. We asked what we don’t know about her! 5 Things You Don’t Know About Me I’m Mexican-food obsessed, and I credit my mom. In 2005, she opened a small taqueria in the Bay Area. Fast forward 13 years later, and

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy