I’m sure you’d think I was kidding if I told you that I found the best cookbook of all time, but it’s true! I just purchased Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat and it’s by far the best and most comprehensive cookbook out there. I can’t put it down.
It’s more like a textbook really, because it goes deep into the science behind cooking. Want to know the importance of salting your meat before you cook it? Or how to make the perfect scrambled eggs? (The secret is a little lemon juice by the way.) Or how to not break a mayonnaise? This book tells you how while showcasing the four main pillars of cooking every good cook should know. The fun and amusing illustrations and charts, don’t hurt either. There’s als a glossary of delicious recipes you’ll want to try time and time again.
I’m taking my time getting through it because I really want to soak it all in, but I highly recommend it for everyone, amateur or advanced cook alike.
Oh, and even better, the book is becoming a Netflix original series, so all the more reason to get in on the action!
In the summertime, the last thing we want to do is turn on the oven. That said, there are some recipes we’ll gladly suffer for. These are some of our team’s favorites from the past few sultry weeks.
Well, currently my head and heart have been dedicated and devoted to Alison Roman’s Dining In. This week, I made two batches of the Salted Butter and Chocolate Chunk Shortbread, one because everyone was talking about them, and the second because…I get it, I get it, they are delicious! Jackie, Senior Account Manager
There is something so quintessential about pie and summertime. Every year, I pull out Four & Twenty Blackbirds’ recipe for strawberry balsamic pie. It’s a perfect crowd pleaser! Netanya, Social Media Manager
I’ve been obsessed for a bit now with salads that combine fruit, tomatoes, cheese and avocado. And I have no intention of stopping. This excellent version from our girl Haley of Brewing Happiness knocked the idea out of the park by adding chunks of country bread for a new take on panzanella. Laurie, CEO + Founder
This time of year, basil grows like a weed in my backyard (how lucky am I?). So I’m making all sorts of pesto variations. I love Deliciously Ella’s take on pesto, made with almonds instead of pine nuts. It has a more delicate flavor than the traditional version—all the better for a light summer meal. Renae, Senior Brand Strategist
I can’t believe it’s taken me this long to learn and attempt to make poached eggs. This post and video by Lisa of Downshiftology is the perfect guide: It breaks down all the problems you could have and all the tips you’ll need. Now I can master brunch (in my pajamas)! Anna, Brand Strategist
Salmon en papillote is a year-round staple (so easy and delicious), but we’ve been loving the Roasted Root’s Mediterranean twist. It’s incredibly flavorful and pairs well with leftover grains and leafy greens. Edie, Account Manager
Our #CookItCrew comprises staff, influencers, brands, agencies, designers, photographers – all the amazing people we work with. Today we’re checking in with our talented Account Manager, Edie Horstman. We asked what we don’t know about her!
5 Things You Don’t Know About Me
- I’m Mexican-food obsessed, and I credit my mom. In 2005, she opened a small taqueria in the Bay Area. Fast forward 13 years later, and she has five Mexican restaurants called LuLu’s. Talk about inspiring!
- My favorite late-night snack is a scoop (or two) of So Delicious ice cream. Any flavor.
- The one cookbook I’d save in a fire (God forbid!) is Oh She Glows Every Day — Angela’s recipes are delicious, satisfying, and encourage me to get creative with veggies!
- I love live video (weird, I know)! My secret is practicing beforehand. Notes are also key.
- The strangest thing in my pantry is Annie’s Cheddar Bunnies. What can I say? I’m a little kid at heart.
At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition.
The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along.
Crazy talk, right? Don’t just take our word for it, try it. Follow this road, and let us know how it goes.
Picture your readers.
Who are they? What’s important to them? What’s really hard for them? What keeps them up at night? Once you feel like you know these things about your audience, go to the next step.
How can you help them?
Within your area of expertise, how can you help them? How can you solve a problem for them? What do you have to offer them that others don’t? Answer those questions, and go to the next step.
What is it about you that qualifies you to be the authority your reader needs? Is it education? Life experiences? Values? Find that answer, and you will better understand your role in the story we’re writing. And then…
What’s so important?
Once you have a better understanding of who you’re talking to, how you’re helping them, and what it is about you that they trust and value, it’s much easier to grasp the importance of what you do. It may sound simple — it may be that they look to you for inspiration, for the motivation they need to stick to their goals. But that’s big for them. And that’s where you’ll find your story, and your opportunity!