5 Things You Don’t Know About…

Edie

Edie Horstman

Our #CookItCrew comprises staff, influencers, brands, agencies, designers, photographers – all the amazing people we work with. Today we’re checking in with our talented Account Manager, Edie Horstman. We asked what we don’t know about her!

5 Things You Don’t Know About Me

  1. I’m Mexican-food obsessed, and I credit my mom. In 2005, she opened a small taqueria in the Bay Area. Fast forward 13 years later, and she has five Mexican restaurants called LuLu’s. Talk about inspiring!
  2. My favorite late-night snack is a scoop (or two) of So Delicious ice cream. Any flavor.
  3. The one cookbook I’d save in a fire (God forbid!) is Oh She Glows Every Day — Angela’s recipes are delicious, satisfying, and encourage me to get creative with veggies!
  4. I love live video (weird, I know)! My secret is practicing beforehand. Notes are also key.
  5. The strangest thing in my pantry is Annie’s Cheddar Bunnies. What can I say? I’m a little kid at heart.

The Brand Biz: What’s Your Story?

brand biz

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition.

The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along.

Crazy talk, right? Don’t just take our word for it, try it. Follow this road, and let us know how it goes.

Picture your readers.

Who are they? What’s important to them? What’s really hard for them? What keeps them up at night? Once you feel like you know these things about your audience, go to the next step.

How can you help them?

Within your area of expertise, how can you help them? How can you solve a problem for them? What do you have to offer them that others don’t? Answer those questions, and go to the next step.

Why you?

What is it about you that qualifies you to be the authority your reader needs? Is it education? Life experiences? Values? Find that answer, and you will better understand your role in the story we’re writing. And then…

What’s so important?

Once you have a better understanding of who you’re talking to, how you’re helping them, and what it is about you that they trust and value, it’s much easier to grasp the importance of what you do. It may sound simple — it may be that they look to you for inspiration, for the motivation they need to stick to their goals. But that’s big for them. And that’s where you’ll find your story, and your opportunity!