5 Things You Didn’t Know About…

Anna

We work with amazing people everyday from brands to influencers and everything in between. We lovingly call them our #CookItCrew and today were checking in with our Brand Strategist, Anna Fatlowitz. We asked and she told us 5 things we didn’t know about her!

  1. I was born in Thailand and lived there until I was two. I’ve been lucky enough to go back a few times, and experience things outside of a tourist lense. I’m finally going back as an adult later this year and can’t wait!
  2. Because I grew up eating a ton of authentic Isaan (northeast region) Thai food, I am seriously so picky. Pad Thai is actually one of my least favorite dishes, and there are about two places in NYC I actually approve of: Somtum Der and Jaiya.
  3. For some reason I’ve never liked sweets, so I always skip dessert unless other people want it. I’ve even asked to replace the dessert course on prix fixe menus!
  4. My favorite cuisine is Japanese, from sushi to soba to kaiseki and everything in between. I think I started eating sushi around age five. My first omakase definitely changed my life.
  5. I’m obsessed with dogs and getting a dog. I probably follow 100+ dog accounts on Instagram.

The Brand Biz: What’s Your Story?

brand biz

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition.

The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along.

Crazy talk, right? Don’t just take our word for it, try it. Follow this road, and let us know how it goes.

Picture your readers.

Who are they? What’s important to them? What’s really hard for them? What keeps them up at night? Once you feel like you know these things about your audience, go to the next step.

How can you help them?

Within your area of expertise, how can you help them? How can you solve a problem for them? What do you have to offer them that others don’t? Answer those questions, and go to the next step.

Why you?

What is it about you that qualifies you to be the authority your reader needs? Is it education? Life experiences? Values? Find that answer, and you will better understand your role in the story we’re writing. And then…

What’s so important?

Once you have a better understanding of who you’re talking to, how you’re helping them, and what it is about you that they trust and value, it’s much easier to grasp the importance of what you do. It may sound simple — it may be that they look to you for inspiration, for the motivation they need to stick to their goals. But that’s big for them. And that’s where you’ll find your story, and your opportunity!