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Brand Biz: Tell Me a Story

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” –Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger

Brand Biz: What to Know Now About IGTV

Are you posting content on IGTV yet? Are you watching IGTV? Is IGTV important to your content strategy? For answers to these and many other questions, we went to lifestyle personality, successful YouTube brand and video authority, Theodore Leaf. Q: Should influencers be in a hurry to start posting on IGTV if they aren’t there yet? A: I would recommend only posting content that makes sense versus just putting things

5 Things You Didn’t Know About…

We work with amazing people everyday from brands to influencers and everything in between. We lovingly call them our #CookItCrew and today were checking in with our Brand Strategist, Anna Fatlowitz. We asked and she told us 5 things we didn’t know about her! I was born in Thailand and lived there until I was two. I’ve been lucky enough to go back a few times, and experience things outside

What’s Cooking: August

  In the summertime, the last thing we want to do is turn on the oven. That said, there are some recipes we’ll gladly suffer for. These are some of our team’s favorites from the past few sultry weeks. Well, currently my head and heart have been dedicated and devoted to Alison Roman’s Dining In. This week, I made two batches of the Salted Butter and Chocolate Chunk Shortbread, one

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy

The Brand Biz: Meet Your Reader

When it comes right down to it, there’s really only one thing you need to know about creating a successful brand: You need to know who you’re doing it for. We like to call this your Target Audience. Without a strong sense of who your reader is, and what their problems (or “pain points”) are, it’s hard to know who you are. The trick is to understand your value through

The Brand Biz: Mind the Gap

We’re not big on marketing speak, but there is one term we use a lot: Gap Analysis. To us, it’s a really useful technique for identifying the gap between your competitive set (basically, those influencers who create content similar to yours and appeal to an audience like yours) and your brand. There is something unique about you, and once you zero on that characteristic, it will help you see the