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What Your Audience Needs to Hear from You Right Now

These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions to feeding themselves and their families well at home. In this stressful and confusing time,

Michelle of Hummingbird High Talks Weeknight Baking

At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable

The Future Is Brands, Not Blogs

The Wayback Story Ten years ago, when Saveur first started giving out awards, the food blog was a thing of wonder! Unique voices were filling the blogosphere with creative recipes and beautiful images, along with stories from their personal lives. The blog was a passion project. Pretty quickly, that began to change. Bloggers started to get book deals. The bigger bloggers got a lot of press. Once the brands began