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We’d Love to Help Your Small Business Grow!

CookIt Media has officially been in business for five years! This anniversary feels particularly significant as about half of businesses fail before they reach this milestone. While we celebrate the expertise and ingenuity of our team, we also acknowledge the many advantages and opportunities we’ve been afforded throughout our growth. We know that many hard-working business owners do not get to enjoy these same privileges. As we grow our business,

The Benefits of the Early Adopter Effect

Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. Influencers who got to TikTok early were rewarded with increased promotion of their content, invites

What TikTok Can Tell Us About Social Media Right Now

These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, the platform that answered the call for less-curated content and saved many of us from

Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World

Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward.  In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number brands choosing to pause their influencer marketing plans in favor of more traditional programs. The

Support Black creators

Support Black creators, authors, brands, restaurants, and more

We’ve learned a lot this past week. Already, we are realizing how much we’ve missed by failing to look beyond our world. We’ve been ignorant to so many talented Black creators, Black-owned restaurants and brands making amazing products, and the multitude of resources we should have accessed well before this to educate ourselves on how to right the wrongs within our company and our industry as a whole.  We’re committed

5 Timely Partnerships that Got it Right

The pace of social media is faster than ever right now. In the midst of this chaotic moment, we’re learning everyday from the influencers in our CookIt Network who are continuing to do what they do best: put their ears to the ground and listen to what their audience needs from them.  Overwhelmingly, people are searching for solutions to the daily challenge of cooking and eating well at home. Influencers

Laurie

Book your free marketing strategy session with our CEO & Founder

Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media use as a result. Many brands are racing to keep up, stay relevant, and get