Brand Biz: Tell Me a Story

olena

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ”

–Olena Osipov, iFoodReal

Well, you got that right, Olena! We ARE big on story over here.

We loved listening to Olena tell us her story on Food Blogger Pro, from immigrating from Kiev, Ukraine to a small town in Canada when she was 19 (with $100 in her pocket!) to dreaming big and buying her new waterfront home on Vancouver Island with its own studio. That’s what you call making it!

We also loved working with Olena to help her find her brand story, the one that ultimately helped her find her way, better understand her audience, reshape her content strategy and rebuild her website. She’s a graduate of our Brand Bootcamp, and we couldn’t be more proud of her.

What is Brand Bootcamp?

The CookIt Brand Bootcamp is an immersive, one-on-one course in how to shape, position and build your brand. Working with you to understand your goals and vision, we build a blueprint for your growth, ensuring you have all the tools and resources you need to take the next steps and become the influential, successful brand you are meant to be!

How does it work?

We start with your story (of course we do!). Getting there is a process, one that begins with a conversation/interview (as we try to get to the heart of what you believe in, and love to do). From there we go on to research your competition and evaluate your marketplace opportunity, summing up our work in a Positioning Statement that details the “what, who and why” behind your brand story. And that’s just session one!

A deep dive into your current audience sets us up to identify your Target Audience—those new readers who will be key to your growth and expansion. Once we know who we’re talking to, we can work on your Brand Voice, which comprises your personal voice, the brand itself and any team members you work with. How your brand talks to your readers is a defining element of who you are.

Content Strategy and Site Structure are up next. In these two sessions, we build out your plan for growth, helping you transition from blog to a larger, more impactful online resource, more like a magazine. Working with your story, we help you think bigger, and apply that thinking to your content, site design and user experience. By the time we’re done, you’ll have a plan that easily translates to wireframes and a site refresh.

Our last session covers content Production, as well as Growth Strategy. We help you better understand how to create a process for planning and producing content for your new site. (Spoiler alert: We’re big on monthly content themes and planning six months to a year out!) As for your growth, we’ll consider multiple ways to take your story “on the road,” from a podcast to a cookbook to a newsletter series.

Is It Right for You?

Brand Bootcamp is work! It requires guts, determination and a willingness to let go of some things and see others from a new perspective. You’ll come away from the experience with a refreshed way of thinking about what you do, why you do it, and who you do it for. We’ll find your story—the one you will go on to tell the world!

To listen to others who’ve graduated from Brand Bootcamp, head over to Food Blogger Pro and tune into Bjork’s interviews with Meggan Hill and Jessica Gavin. And to hear my chat with Bjork about perfecting your story, listen here.