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Brand Biz: Tell Me a Story

“Laurie’s big on creating story, which was completely new to me. She said, ‘Olena, you need your story, and you do have your story, like a very unique story. But you have to tell it. Like, you have to say it.’ ” –Olena Osipov, iFoodReal Well, you got that right, Olena! We ARE big on story over here. We loved listening to Olena tell us her story on Food Blogger

Brand Biz: Are You Ready for an Influencer Manager or Agency?

If you Google “How to work with brands,” there are over 932 million search results that show up. When you consider the amount of new influencers that pop up on a daily basis, the number of search results isn’t shocking at all. So as an influencer, you’re probably feeling the pressure to compete with your fellow influencers for sponsored content. You’re probably also searching for the answer as to why

5 Things You Didn’t Know About…

Our #CookItCrew is made up of some amazing and talented brands & influencers, and today we’re chatting with Yumna of Feel Good Foodie. Her passion for the food industry and clean eating inspired her journey into blogging, and we’re so glad to learn five things we didn’t know about her today! I was born in Zaire (now the Republic of Congo) and grew up in Sierra Leone on the west

The Brand Biz: What’s Your Story?

At CookIt, we talk about “story” all the time. As consultants working to help you define your brand, crafting your story is our first step. Without that key piece, you are rudderless in a vast ocean of competition. The good news is that, like Dorothy in the Wizard of Oz, you always had the answer. Finding your story is the process of seeing that it was there all along. Crazy