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Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World

Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward.  In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number brands choosing to pause their influencer marketing plans in favor of more traditional programs. The

Organic Content

Organic content: A key ingredient in successful influencer campaigns

We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who and what gets their attention.  That simple fact is the core of why influencer marketing

Laurie

Book your free marketing strategy session with our CEO & Founder

Unsure how to shift your influencer marketing strategy right now? Let’s grab (virtual) coffee! Book your free marketing strategy session with our CEO & Founder We know this is not business as usual. The events of these past weeks have significantly impacted people’s daily routines and shopping habits, changing their online search patterns and social media use as a result. Many brands are racing to keep up, stay relevant, and get

Don’t pause your marketing plan! Here’s why.

If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience.  While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at how people are shopping and using the internet right now shows that it’s not time

Michelle of Hummingbird High Talks Weeknight Baking

At CookIt, we get to work with some of the most amazing influencers. Michelle Lopez of Hummingbird High is one of them. She’s a real pro at what she does, something we got to witness recently when we saw how she managed to write her first cookbook, Weeknight Baking, while keeping her day job as an influencer humming along (no pun intended!). Although she pulled some all-nighters (with her adorable