Brand Biz: Are You Ready for an Influencer Manager or Agency?

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If you Google “How to work with brands,” there are over 932 million search results that show up. When you consider the amount of new influencers that pop up on a daily basis, the number of search results isn’t shocking at all. So as an influencer, you’re probably feeling the pressure to compete with your fellow influencers for sponsored content. You’re probably also searching for the answer as to why brands aren’t answering your pitches.

We get it.

It can be extremely frustrating not hearing back from a brand or not receiving any feedback as to why you weren’t selected. You may have heard an influencer manager or agency will solve all your pitching problems, and that they’ll magically provide you with ALL the sponsored posts. But not every influencer is ready to take that step.

What do you need to know and do in order to be ready? Here’s our tip sheet:

You know that an influencer manager or agency isn’t a quick-fix solution.

Many influencers will seek out someone to pitch brands on their behalf for a few different reasons. The reasons can range from a not liking pitching to not having the time or the right contacts. Usually, the expectation is that sponsored opportunities will begin to roll in regularly. For influencers who’ve grown their audience, consistently produce high-quality content, and are engaging that audience, this can be true. For others, they may need to put in the effort behind-the-scenes to build their brand.

You have a clear strategy for your brand.

Before you start your search for an influencer manager or agency, ask yourself if you actually know your brand story and how it differentiates you from everyone else. Also ask yourself if you think you’re creating the best content possible, with a content strategy based on your brand story. Brands see numerous pitches from influencers, so your first impression counts.

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You’ve worked with brands previously.

When you have a few brand partnerships under your belt, you’re telling an influencer manager or agency some important things about you: You’re willing to work hard; you get good results; and you’re most likely reliable. Having these past partnerships in place will only help your influencer manager or agency pitch you to more brands and land you more partnerships.

You’re ready to go beyond influencer networks.

Ask yourself this: Who is an influencer network’s client? Is it you, the influencer or the brand? It’s the brand. So opportunities provided for influencers are going to skew in favor of the brand. Plus, you don’t have someone in your corner who’s working specifically for you. That leads to our next point…

You want someone to be on your team and advocate for you.

How many times have you felt like it’s difficult to negotiate with a brand with your rates? It’s pretty common, especially if you’re using influencer networks. Having an influencer manager or agency puts someone on your team. They’re looking out for you and you’re their #1—not the brand.