Hi there, it’s Netanya here! I spend a majority of my day on my phone (shocker!) running the CookIt Instagram and working with brands, developing their social media strategy and managing their accounts. Everyday is different and I love the creativity that comes with the job!
I grew up in Seattle and, on a bit of a whim, decided to move to New York a couple months ago. I’m so glad I took the risk!
I have a never-ending travel bucket list. Next up: Thailand, Israel and South Africa. But ask me tomorrow—I’m sure I’ll have another one to add!
I volunteered at the The Pantry, a cooking school in Seattle, for five years. I learned everything I know about cooking from them!
If I had to choose a favorite cuisine, it would be Malaysian. It has all the flavors: sweet, sour, spicy, umami. My favorite Malaysian restaurant is Kedai Makan in Seattle, and I don’t care if I have to wait in line for hours.
I lived in Paris for four months when I was in college, and have always wanted to move back for a bit. Mostly, I want to eat croissants and walk by the Seine every day.
Choosing a social media management tool is like choosing which dessert you should grab from your favorite bakery. It’s an important decision! Do you go for the chewy, chocolate chip cookie or the sugary cinnamon bun?
The truth is it depends on what works for you and your social media strategy. It can depend on your budget, your goals, or what organization method you prefer. To help make your decision, we’ve put together the pros and cons of 5 social media management platforms so that the only important decision you’ll have to make today will be the sweet one!
Easy-to-use web interface making it easier to manage social media profiles in multiple streams from a single dashboard
Offers flexibility with regard to pricing, as free plans and premium plans are available
Depending on the plan you can manage up to 50 social profiles
Can schedule on Facebook, Twitter, Google +, LinkedIn, WordPress, Instagram, WordPress and Youtube
Doesn’t support scheduling on Pinterest
When posting new content to Facebook via Hootsuite, those posts do not track the likes, shares, and comments that you received in Facebook’s Insights analytical data for that post. The likes, comments and shares do exist when viewing from the front end Wall and Feeds, but the “credit” for getting them is not recorded in any way by Insights
Scheduler Calendar only displays copy in calendar and not full images, so you can’t see clearly how your calendar will look
Does not have a format where you can upload photos for your content calendar, making it more difficult to plan and organize your calendar
Plans & Pricing:
Hootsuite offers a 30-day free trial.
Free – up to 3 profiles
Pro – $19/month up to 10 social profiles (1 user)
Team – $99/month per user (1-5 users) up to 20 social profiles + additional features
Business – $499/month per user (5-10 users) up to 50 social profiles + additional features
Allows team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies
Assign and track tasks for team members
Compare different profiles and customize date range of social media reports
Export reports to PDF or Excel
Constantly upgrading and adding new features to enhance experience
Discovery feature to find new people to follow or engage with
Ability to tag brands
No free plan and on the pricier side
No ability to “save” a particular column to track or monitor a trending topic
Can’t like a Facebook post or plus a Google+ comment
Plans & Pricing:
SproutSocial offers a 30-day free trial for all of its plans.
Standard– $59/user per month for up to 2 social profiles
Premium – $99/user per month for up to 10 social profiles + added features like advanced reporting
Corporate – $149/user for up 15 social profiles + added features like advanced permissions and custom branding
Enterprise–$249/user for up to 20 social profiles
Finding the right social media management tool is just as important as choosing the right pastry on a Saturday morning. Which one will you choose? Tell us in the comments below which one of these tools you’ve come to love!