Brand Biz: What to Know Now About IGTV

Are you posting content on IGTV yet? Are you watching IGTV? Is IGTV important to your content strategy?

For answers to these and many other questions, we went to lifestyle personality, successful YouTube brand and video authority, Theodore Leaf.

Q: Should influencers be in a hurry to start posting on IGTV if they aren’t there yet?

A: I would recommend only posting content that makes sense versus just putting things up to “be there first”. People say all the time that they are “too late” to a specific social channel. But we’ve all seen newcomers from out of nowhere come in and amass a loyal following in a social instant.

Q: What’s the trick to thinking in a vertical format vs. horizontal?

A: Make sure the journey you take the viewer on is all about that “phone” perspective-—more casual.  Vertical can be more rough around the edges, and that is part of what makes it work. Try a mix of “produced” content and more “on the fly” type things.

Q: Can we edit existing video content?

A: Editing existing content is a great idea, just make sure the edits are clean and the subject remains inside the vertical frame. I’ve  been seeing some poorly repurposed content that leaves the viewer frustrated because things are missing or “off.”

Q: Can we repost content from our channel or IG Stories to IGTV?

A: You can certainly edit Stories content and post it to IGTV; however, I think the better move is more about true long form versus the jumpy short cuts we expect from Stories.

Q: Other than length, what’s the main difference between IG Stories and IGTV video?

A: The difference between Stories and IGTV is really more about watch time than anything else. With Stories you go in expecting to see several snippets that bring movement to the day, everything from behind the scenes to entire dinners being made. The IGTV platform gives you the opportunity to create longer content that has more of a service intention than simply entertainment. For example, as a viewer, would you really want to learn how to make a macaroon on IG Stories with so many cuts and back and forth? Or would you prefer one smooth 10-minute segment?

Q: How do we know how long our videos should be?

A: Time will tell how long viewers want IGTV content to be. My rule of thumb is keep a steady pace in your videos and don’t obsess over the length.

Q: How do you see IGTV changing the video landscape?

A: IGTV will change the video landscape by pushing creators who were not doing any video to finally jump in. YouTube as a platform is not the easiest to understand, so with Instagram creating this platform, it has broken down a lot of the barriers to entry for video.

Q: Any tips on how to lure our followers to our IGTV channel?

A: Promoting your IGTV channel via Stories is a great way to bring viewers over—think of Stories as a trailer to the feature that is housed on IGTV. Also something I am thinking about is creating regular series that the audience can count on seeing every week.

Q: Is it true that 78% of all mobile traffic will be video in less than 3 years?

A: I am unsure of the likelihood of those numbers being accurate but I can say that video in all of its forms is a highly engaging way to communicate your message, and has the potential to build you an incredibly loyal audience.

5 Things You Don’t Know About…

Netanya Rommel

 

Just when you think you know everything about the people you work with, you learn something new. Here’s 5 things we never knew about CookIt’s Social Media Manager.

5 Things You Don’t Know About…

Netanya Rommel, our Social Media Manager

Hi there, it’s Netanya here! I spend a majority of my day on my phone (shocker!) running the CookIt Instagram and working with brands, developing their social media strategy and managing their accounts. Everyday is different and I love the creativity that comes with the job!

  1. I grew up in Seattle and, on a bit of a whim, decided to move to New York a couple months ago. I’m so glad I took the risk!
  2. I have a never-ending travel bucket list. Next up: Thailand, Israel and South Africa. But ask me tomorrowI’m sure I’ll have another one to add!
  3.  I volunteered at the The Pantry, a cooking school in Seattle, for five years. I learned everything I know about cooking from them!
  4. If I had to choose a favorite cuisine, it would be Malaysian. It has all the flavors: sweet, sour, spicy, umami. My favorite Malaysian restaurant is Kedai Makan in Seattle, and I don’t care if I have to wait in line for hours.
  5. I lived in Paris for four months when I was in college, and have always wanted to move back for a bit. Mostly, I want to eat croissants and walk by the Seine every day.

The Brand Biz: How to Choose the Best Social Media Management Tool

social media
Photo by Wellness with Edie

Choosing a social media management tool is like choosing which dessert you should grab from your favorite bakery. It’s an important decision! Do you go for the chewy, chocolate chip cookie or the sugary cinnamon bun?

The truth is it depends on what works for you and your social media strategy. It can depend on your budget, your goals, or what organization method you prefer. To help make your decision, we’ve put together the pros and cons of 5 social media management platforms so that the only important decision you’ll have to make today will be the sweet one!

1. Hootsuite

Pros:

  • Easy-to-use web interface making it easier to manage social media profiles in multiple streams from a single dashboard
  • Offers flexibility with regard to pricing, as free plans and premium plans are available
  • Depending on the plan you can manage up to 50 social profiles
  • Can schedule on Facebook, Twitter, Google +, LinkedIn, WordPress, Instagram, WordPress and Youtube

Cons:

  • Doesn’t support scheduling on Pinterest
  • When posting new content to Facebook via Hootsuite, those posts do not track the likes, shares, and comments that you received in Facebook’s Insights analytical data for that post. The likes, comments and shares do exist when viewing from the front end Wall and Feeds, but the “credit” for getting them is not recorded in any way by Insights
  • Scheduler Calendar only displays copy in calendar and not full images, so you can’t see clearly how your calendar will look
  • Does not have a format where you can upload photos for your content calendar, making it more difficult to plan and organize your calendar

Plans & Pricing:

Hootsuite offers a 30-day free trial.

  • Free – up to 3 profiles
  • Pro – $19/month up to 10 social profiles (1 user)
  • Team – $99/month per user (1-5 users) up to 20 social profiles + additional features
  • Business – $499/month per user (5-10 users) up to 50 social profiles + additional features
  • Enterprise – 10+ users, contact for pricing

2. Buffer

Pros:

  • It enables you to manage Facebook, Twitter, LinkedIn, Google+, Pinterest and more
  • You get the ability to post content to your social media profiles or pages, without having to individually schedule them
  • Buffer enables you to create your own images (using Pablo) which are the perfect size and format for Instagram, Facebook, Twitter and Pinterest
  • Buffer supports RSS feed integration with all its plans
  • Shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction

Cons:

  • All Buffer paid plans are configured for a team of at least five members. So, if you have a team of only three members, you still have to purchase the plan for five members
  • No ability to target Facebook posts
  • Reports are limited
  • No notifications or ability to interact with users
  • Free plan only allows 10 scheduled posts

Plans & Pricing:

  • Individual – $0/per month for 1 social profile per platform
  • Awesome – $10/per month for 10 social profiles
  • Small – $99/per month for 25 social profiles
  • Medium – $199/per month 50 social profiles
  • Large –$399/per month for 150 social profiles

3. Iconosquare

Pros:

  • Informs you of what your followers enjoy the best on your account, which allows you to make decisions on what type of posts you should continue to schedule
  • Shares when your followers are online, which helps you pick the best times and days to post images on your Instagram account
  • Helps you search hashtags that work best for your specific content, and which ones attract the most followers
  • Has a media library where you can load all your assets to make scheduling easier

Cons:

  • Only has plans that go up to 5 social profiles
  • Supports only Instagram and Facebook
  • Does not have a free plan

Plans & Pricing:

Iconosquare has a 14-day free trial.

  • Starter – $9/per month for 1 social profile
  • Pro – $39/per month for 3 social profiles
  • Advanced – $79/per month for 5 social profiles

4. Later

Pros:

  • Can schedule & post on Instagram, Twitter, Pinterest, & Facebook
  • Pro Instagram Analytics & analytics for all platforms
  • Can plan content calendar with asset library
  • Can easily curate content making it easy to see how your social plan will come together
  • Has a feature that changes the link in bio for you

Cons:

  • Some plans limit the number of posts you can schedule
  • Web interface is more intuitive than the mobile interface
  • Does not schedule for Google+ or LinkedIn

Plans & Pricing:

  • Free – $0/per month for 1 social profile per platform
  • Plus – $9/per month for 1 social profile per platform
  • Premium – $19/per month for 2 social profiles per platform
  • Starter – $29/per month for 3 social profiles per platform
  • Brand – $49/per month for 5 social profiles per platform

5. Sprout

Pros:

  • Allows team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies
  • Assign and track tasks for team members
  • Compare different profiles and customize date range of social media reports
  • Export reports to PDF or Excel
  • Constantly upgrading and adding new features to enhance experience
  • Discovery feature to find new people to follow or engage with
  • Ability to tag brands

Cons:

  • No free plan and on the pricier side
  • No ability to “save” a particular column to track or monitor a trending topic
  • Can’t like a Facebook post or plus a Google+ comment

Plans & Pricing:

SproutSocial offers a 30-day free trial for all of its plans.

  • Standard– $59/user per month for up to 2 social profiles
  • Premium – $99/user per month for up to 10 social profiles + added features like advanced reporting
  • Corporate – $149/user for up 15 social profiles + added features like advanced permissions and custom branding
  • Enterprise–$249/user for up to 20 social profiles

Finding the right social media management tool is just as important as choosing the right pastry on a Saturday morning. Which one will you choose? Tell us in the comments below which one of these tools you’ve come to love!