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The Benefits of the Early Adopter Effect

Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. Influencers who got to TikTok early were rewarded with increased promotion of their content, invites

What TikTok Can Tell Us About Social Media Right Now

These past few months, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking every meal at home. The popularity of relatable, behind-the-scenes content is up, while tolerance for highly curated, inauthentic content is down. Enter TikTok, the platform that answered the call for less-curated content and saved many of us from