The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
Counting down to Expo West! ✈️ We can’t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if you’re attending and would like to connect. 🤝 See you next week!
We’ve said it before, and we’ll say it again—yeah, there’s a game on Sunday, but let’s be real… it’s all about the food. 🏈 Here are some top-notch recipes from our roster that have to be at your game day watch party! 🍔
In-N-Out Animal Style Sliders by @noflakeysalt
Spicy Buffalo Snack Mix by @kasimjhardaway x @hormelfoods
Crab Rangoon Dip by @yessidothecookingg
Cheesy Buffalo Chicken on Texas Toast by @cookinginthemidwest
BLT Dip by @aldentediva
Italian Sushi by @thecookingmawma
Fresh from @specialtyfoodassociation’s Fancy Food Show in Las Vegas! ✈️ We had an incredible time exploring the latest and greatest in food innovation. Here are the top trends we spotted that are set to take over 2025!
𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐇𝐚𝐜𝐤𝐬: Beans and legumes are stepping up as protein powerhouses! Shoutout to @beanvivo for their innovative salad toppers.
𝐏𝐥𝐚𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: From seafood to dairy, plant-based alternatives are booming for all diets! We loved the vegetarian pâté from @alexian_pate.
𝐙𝐨𝐨 𝐟𝐨𝐫 𝐘𝐮𝐳𝐮: Yuzu is everywhere! Think chips, popcorn, mayo, and even @celebrity_goat’s Yuzu Citrus flavor.
𝐒𝐮𝐠𝐚𝐫 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬: Monk fruit, stevia, and allulose are redefining sweet treats! We’re loving @lakanto’s selection.
𝐋𝐨𝐰 & 𝐍𝐨-𝐀𝐥𝐜𝐨𝐡𝐨𝐥 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬: The sober-curious movement is thriving, with sophisticated non-alcoholic wines, spirits, and beers.
𝐍𝐞𝐰 𝐒𝐧𝐚𝐜𝐤𝐢𝐧𝐠 𝐅𝐨𝐫𝐦𝐚𝐭𝐬: Protein-packed crisps, plant-based jerky… snacks are getting a serious upgrade to fit busy lifestyles!
𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭𝐬 𝐌𝐨𝐯𝐢𝐧𝐠 𝐭𝐨 𝐃𝐓𝐂: Big-name spots like @masala.pizza are making their way onto store shelves!
𝐌𝐞𝐚𝐥 𝐊𝐢𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧𝐬: Ready-to-eat meal kits are on the rise! @mycookingbox_na caught our eye.
𝐅𝐥𝐚𝐯𝐨𝐫𝐞𝐝 𝐏𝐨𝐩𝐜𝐨𝐫𝐧: Butter, step aside! Kraft’s Mac & Cheese popcorn is shaking up the snack aisle.
𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Eye-catching designs are stealing the spotlight, with brands like La Narval redefining the tinned fish category.
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