The Power of Organic Tagging

True or false: Influencers shouldnโ€™t tag brands in organic posts.ย  FALSE.ย  Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that youโ€™re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]

The New Face of Influencer Marketing

Itโ€™s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food donโ€™t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]

Facebook & Instagram Best Practices for Influencers

Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on โ€œHow Instagram Worksโ€ and โ€œHow Facebook Worksโ€. There are many resources out there with tips […]

How to Attract Brands as an Influencer

As an influencer, getting a brandโ€™s attention requires a lot of work. So how do you do it? While thereโ€™s no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether youโ€™re fielding negotiations yourself or youโ€™ve got a kickass team handling it for you (shout-out […]