The Power of Organic Tagging

True or false: Influencers shouldnโt tag brands in organic posts.ย FALSE.ย Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that youโre willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
The New Face of Influencer Marketing

Itโs no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food donโt cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
Facebook & Instagram Best Practices for Influencers
Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on โHow Instagram Worksโ and โHow Facebook Worksโ. There are many resources out there with tips […]
How to Attract Brands as an Influencer
As an influencer, getting a brandโs attention requires a lot of work. So how do you do it? While thereโs no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether youโre fielding negotiations yourself or youโve got a kickass team handling it for you (shout-out […]