Spotlight On: Liz Marek of Sugar Geek Show

We’re so excited to welcome Liz Marek of Sugar Geek Show to the #CookItCrew! An artist based in Oregon, Liz specializes in pushing the boundaries of cake decorating by turning sugar into mind blowing works of art. What began as a hobby in 2007 has since spiraled into a successful business based around teaching both […]

The New Face of Influencer Marketing

It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]

What’s Trending in August

If the talk around the PSL returning to Starbucks is any indication, August signals the end of summer and transition into fall. Hooray for finally making it over the summer slump! As vacation plans wind down and back to school content picks up speed, you can expect lots of cheap, easy, and quick recipes taking […]

Our Q3 Trend Predictions

Between 4th of July barbecues, back to school season, Labor Day sales, and the possibility of a recession, Q3 is stuffed to the brim with opportunities for creative content. From time-saving dinners to modernized comfort food, here’s a closer look at what we think will be trending in Q3. Back to busy As back to […]

Spotlight On: Maciek Zurawski of Grillin with Dad

We are beyond excited to welcome Maciek Zurawski of Grillin with Dad to the #CookItCrew! Originally from Poland, Maciek had his first taste of American BBQ at age 10 and was immediately hooked. His passion for BBQ was further ignited when his wife (and now business partner) gifted him a grill for Father’s Day in […]

What’s Trending in July

Summer is in full swing! Cue the sunburns, summer Fridays, and outdoor dining that’s actually enjoyable. This July there will be high demand for content centered around outdoor entertaining, traveling, and (believe it or not) back to school season. Here are some notable dates and trending topics to roll into your July editorial calendar! Notable […]

Spotlight On: Ed Duffy of Dwardcooks

It’s time for another #CookItSpotlight! This month is all about Ed Duffy and his increasingly popular food blog, Dwardcooks. Ed is a former high school English teacher turned healthy-ish food blogger and stay-at-home dad. With a focus on family, he uses his platform to share quick, easy, and satisfying recipes that are perfect for working […]

What’s Trending in June

The days are long, the weather is warm, and everyone is buzzing with excitement as school wraps up and summer plans are finalized! From Father’s Day celebrations to Juneteenth cookouts to Pride Month parties, June is stuffed full of opportunities to create captivating content for both brands and influencers. Here’s a list of notable holidays […]

Facebook & Instagram Best Practices for Influencers

Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on “How Instagram Works” and “How Facebook Works”. There are many resources out there with tips […]

How to Attract Brands as an Influencer

As an influencer, getting a brand’s attention requires a lot of work. So how do you do it? While there’s no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether you’re fielding negotiations yourself or you’ve got a kickass team handling it for you (shout-out […]