Spotlight On: Eat the Culture with Meiko Temple

February 1st marks the beginning of Black History Month, a celebration of Black culture that’s been on the calendar for over 50 years. It’s a special time of year to celebrate Black creators, support Black-owned businesses, and highlight the diversity and deliciousness of Black cuisine. For this Black History Month spotlight, we sat down with […]

What’s Trending in February

february spelled out with scrabble tiles

February might be the shortest (and coldest!) month of the year, but it’s stuffed full of opportunities for brands, influencers, or anyone looking to create content. So what’s trending in February? Here’s a list of holidays and topics to help you plan out your editorial calendar for the upcoming month. Notable Dates Black History Month: […]

5 Tips to Jumpstart Your Holiday Marketing Plan

Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry! While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different […]

I give brands this holiday marketing advice every year

Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday. Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, […]

Four Ways To Up Your PR Game: A Guide For Influencers

While hiring out your PR to an individual or an agency is going to get you the most press, there are a few things you can do on your own to not only get your name out there but also create future opportunities for your brand and blog at the same time.

From IG to the Dinner Table: How Influencers Start Important Conversations

Social media has changed since the start of the pandemic. As they faced new challenges brought on by their changing circumstances, people turned to social for community, inspiration, and guidance. More than ever, their favorite platforms became a place to connect around shared values, discuss important topics, and rally around an idea or a cause.  […]

Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World

Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, don’t think it will be the same going forward.  In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number […]

What Your Audience Needs to Hear from You Right Now

Messaging

These past few weeks have been a whirlwind. People are rearranging their lives to stay safe and stay in, and so many of them are using their kitchens and stocking their pantries like never before. Food is flying off the shelves everywhere. And conversations on social media are shifting, as people seek ideas and solutions […]