The Power of Organic Tagging
True or false: Influencers shouldn’t tag brands in organic posts. FALSE. Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that you’re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
The New Face of Influencer Marketing
It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
