The New Face of Influencer Marketing

It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]

Facebook & Instagram Best Practices for Influencers

Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on “How Instagram Works” and “How Facebook Works”. There are many resources out there with tips […]

How to Attract Brands as an Influencer

As an influencer, getting a brand’s attention requires a lot of work. So how do you do it? While there’s no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether you’re fielding negotiations yourself or you’ve got a kickass team handling it for you (shout-out […]

How To Get Verified On Instagram

instagram

Everyone is after that coveted blue checkmark, but how do you actually get one? We got the inside scoop from IG HQ on how to get verified on Instagram. Spoiler alert, it’s a waiting game. What is a verified badge? A verified badge is a blue checkmark that appears next to an Instagram account’s name […]

Don’t pause your marketing plan! Here’s why.

If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience.  While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at […]