The Power of Organic Tagging
True or false: Influencers shouldnβt tag brands in organic posts.Β FALSE.Β Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that youβre willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
The New Face of Influencer Marketing
Itβs no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food donβt cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
Facebook & Instagram Best Practices for Influencers
Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on βHow Instagram Worksβ and βHow Facebook Worksβ. There are many resources out there with tips […]
How to Attract Brands as an Influencer
As an influencer, getting a brandβs attention requires a lot of work. So how do you do it? While thereβs no one-size-fits-all answer to this question, there are many proactive ways to up your noticeability on your social platforms. Whether youβre fielding negotiations yourself or youβve got a kickass team handling it for you (shout-out […]
How To Get Verified On Instagram
Everyone is after that coveted blue checkmark, but how do you actually get one? We got the inside scoop from IG HQ on how to get verified on Instagram. Spoiler alert, itβs a waiting game. What is a verified badge? A verified badge is a blue checkmark that appears next to an Instagram accountβs name […]
Donβt pause your marketing plan! Hereβs why.
If youβve been hesitant to share new content during this difficult time, youβre not alone. Weβve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience.Β While itβs true that extraordinary circumstances call for a shift in approach to your content, a closer look at […]
