We don’t have to tell you that your audience is smart. You already know they’re savvy consumers, and getting savvier as more products and services saturate the marketplace. They face a barrage of ads and sponsored content on the daily, all vying to sway their purchasing decisions—which means they have to be selective about who […]
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
Counting down to Expo West! ✈️ We can’t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if you’re attending and would like to connect. 🤝 See you next week!
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