From IG to the Dinner Table: How Influencers Start Important Conversations
Social media has changed since the start of the pandemic. As they faced new challenges brought on by their changing circumstances, people turned to social for community, inspiration, and guidance. More than ever, their favorite platforms became a place to connect around shared values, discuss important topics, and rally around an idea or a cause.Β […]
Change and Action: Reimagining Influencer Marketing in a Post-Pandemic World
Covid-19 has been a wakeup call for many of us in influencer marketing. I, for one, donβt think it will be the same going forward. In many ways, the industry was losing its way in the months leading up to the pandemic. There were signs, from tabloid stories about influencers behaving badly to the number […]
