While hiring out your PR to an individual or an agency is going to get you the most press, there are a few things you can do on your own to not only get your name out there but also create future opportunities for your brand and blog at the same time.
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
Counting down to Expo West! ✈️ We can’t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if you’re attending and would like to connect. 🤝 See you next week!
We’ve said it before, and we’ll say it again—yeah, there’s a game on Sunday, but let’s be real… it’s all about the food. 🏈 Here are some top-notch recipes from our roster that have to be at your game day watch party! 🍔
In-N-Out Animal Style Sliders by @noflakeysalt
Spicy Buffalo Snack Mix by @kasimjhardaway x @hormelfoods
Crab Rangoon Dip by @yessidothecookingg
Cheesy Buffalo Chicken on Texas Toast by @cookinginthemidwest
BLT Dip by @aldentediva
Italian Sushi by @thecookingmawma
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