Spotlight On: Eat the Culture with Meiko Temple
February 1st marks the beginning of Black History Month, a celebration of Black culture that’s been on the calendar for over 50 years. It’s a special time of year to celebrate Black creators, support Black-owned businesses, and highlight the diversity and deliciousness of Black cuisine. For this Black History Month spotlight, we sat down with […]
What’s Trending in February
February might be the shortest (and coldest!) month of the year, but it’s stuffed full of opportunities for brands, influencers, or anyone looking to create content. So what’s trending in February? Here’s a list of holidays and topics to help you plan out your editorial calendar for the upcoming month. Notable Dates Black History Month: […]
From IG to the Dinner Table: How Influencers Start Important Conversations
Social media has changed since the start of the pandemic. As they faced new challenges brought on by their changing circumstances, people turned to social for community, inspiration, and guidance. More than ever, their favorite platforms became a place to connect around shared values, discuss important topics, and rally around an idea or a cause. […]
The Benefits of the Early Adopter Effect
Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. […]
Content Creation in a Social-Distancing World: What’s a Brand to Do?
If you’re like most brands, there’s a good chance your in-house content studio or creative agency has slowed to a halt. Creating expert food content, including recipe development, food photography and videos typically requires a team, and can’t be replicated in our current WFH environment. The good news: We have a solution. As consumers spend […]
Don’t pause your marketing plan! Here’s why.
If you’ve been hesitant to share new content during this difficult time, you’re not alone. We’ve seen brands and influencers alike pause their content calendars and outreach efforts, unsure of what to say to their audience. While it’s true that extraordinary circumstances call for a shift in approach to your content, a closer look at […]