The Power of Organic Tagging
True or false: Influencers shouldn’t tag brands in organic posts. FALSE. Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that you’re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]
The New Face of Influencer Marketing
It’s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food don’t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]
The Benefits of the Early Adopter Effect
Being “the first” is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. […]
4 Secrets to a Successful TikTok
Originally published July 2020, updated May 2022. These past couple of years, we’ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking on a budget or answering the ever-looming question “what’s for dinner?”. The popularity of […]
