The Power of Organic Tagging

True or false: Influencers shouldnโ€™t tag brands in organic posts.ย  FALSE.ย  Tagging brands is a very smart way to grab their attention. Contrary to popular belief, tagging brands in non-sponsored content does not set the expectation that youโ€™re willing to work for free. In fact, organically tagging brands is beneficial for a number of reasons: […]

The New Face of Influencer Marketing

Itโ€™s no secret that social media has changed a lot over the last few years, and that means social media in the food space has changed a lot too. Light and bright feeds with aesthetically pleasing photos of food donโ€™t cut it anymore. People (and the algorithms) want pictures of ingredients bathed in warm natural […]

The Benefits of the Early Adopter Effect

Being โ€œthe firstโ€ is not for everyone. It takes confidence, conviction and a certain amount of fearlessness. It can also be a truly rewarding experience, especially if it leads you to the kind of success that can come with early adoption of a burgeoning trend. Take TikTok, the current talk of the social media world. […]

4 Secrets to a Successful TikTok

Originally published July 2020, updated May 2022. ย  These past couple of years, weโ€™ve seen a shift in the social media landscape. Users are craving community and turning to trusted influencers to find solutions to their everyday challenges, such as cooking on a budget or answering the ever-looming question โ€œwhatโ€™s for dinner?โ€. The popularity of […]