Laurie has more than three decades of experience in food publishing. She held key positions at Bon Appétit, Better Homes & Gardens, and Kitchn. As Editor in Chief of Fine Cooking magazine, she successfully redesigned and relaunched the brand. Her passion for storytelling and deep experience in content development inform every project CookIt takes on, from helping an influencer find their true north to helping a brand truly win at social.
Laurie launched CookIt Media in 2014 with the goal of helping influencers create a unique brand strategy — a story that would resonate with a defined audience and set them apart in a saturated market. Wanting to provide her influencers with brand partnerships that fit their specified goals and vision, as well as ongoing brand consulting, CookIt added brand management to their offerings in 2015.
CookIt’s collective expertise in content production led to the creation of the content studio in 2016, which works directly with brands and influencers to create smart, engaging content that elevates their brand and grows their business.
With a degree from West Virginia University in Communications and Public Relations, Jackie kickstarted her career in the hospitality field, working in sales and customer service. A creative at heart and an entrepreneur in spirit, she went on to open her own successful photography studio.
Helping individuals and brands follow their passions and find success (as she had done!) became a kind of mission. She went on to tackle roles in marketing and social media, including a position as Influencer Marketing Manager at Hatchery, an online marketplace for artisan food makers.
Her expertise in marketing, brand development, and social media is key to the work she does every day at CookIt, which ranges from brand management for influencers to social strategy for brands.