team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
After days of walking the convention floor with some of the creators on our roster (getting to know them beyond the emails and Zooms!), it felt right to close things out at Veroni’s 100-Year Anniversary party in NYC! 🥂
What started as a few conversations quickly turned into future ideas. It was a chance to step out of the daily hustle, celebrate the work we’ve been doing together, and show up - fully - for the people we represent, to connect on a deeper level.
As an agency, we believe in being there. In person, when possible. On the ground. At the table. On the plane if that’s what it takes. Support doesn’t stop at strategy and management - it follows through in the room, at the event, and in those small moments in between. 💛
It’s National Mac & Cheese Day, and we’re bringing the comfort with 15 mac & cheese recipes from the talent on our roster! 🧀 From classic to spicy, vegan, baked, and beyond - there’s something for everyone. 😋
01. Buffalo Mac & Cheese by @melissajorealrecipes
02. Cheesy Chicken Taco Mac by @cookinginthemidwest
03. Creamy Cottage Cheese Mac n’ Cheese by @sara.haven
04. Butternut Squash Mac and Cheese by @erinliveswhole
05. Cowboy Burger Mac and Cheese by @tfimb
06. Mac n Cheese Egg Rolls by @platesbykody
07. Mac & Cheese Carbonara Pizza by @thecookingmawma x @currentbackyard
08. Mac & Cheese Toppings Bar by @ainttooproudtomeg
09. Mac and Cheese by @grillin_with_dad
10. Philly Cheesesteak Mac and Cheese @mymanabites x @carnationmilks
11. Pizza Mac and Cheese by @alfskitchen_
12. Pumpkin Mac and Cheese by @playswellwithbutter
13. One Pot Mac and Cheese by @cooking_with_rocco
14. Mac and Cheese Foam by @noflakeysalt
15. Vegan Cauliflower Mac and Cheese by @therealfooddietitians
#macandcheese #macandcheeserecipe #macandcheeserecipes #cheeserecipes #recipes
A week out from NYC, and we’ve finally had a chance to rest, recharge, and round up our top takeaways from the 2025 @specialtyfoodassociation Summer Fancy Food Show!
Here’s what had everyone talking (and taste-testing):
🥜 𝐏𝐢𝐬𝐭𝐚𝐜𝐡𝐢𝐨𝐬 stole the spotlight - from @delallofoods’ pistachio spread to variations of pistachio-filled Dubai chocolates.
💪 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 still reigns as a functional and filling go-to.
🥂 𝐍𝐨𝐧-𝐚𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 are getting more sophisticated. We’re still thinking about @tostbeverages’ Sangria.
🍿 𝐅𝐥𝐚𝐯𝐨𝐫𝐞𝐝 𝐩𝐨𝐩𝐜𝐨𝐫𝐧 is branching out - think truffle, white chocolate, and unexpected blends.
🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐟𝐥𝐚𝐯𝐨𝐫𝐬 are showing up in everything from snacks to drinks and condiments.
🥗 𝐂𝐫𝐮𝐧𝐜𝐡𝐲 𝐬𝐚𝐥𝐚𝐝 𝐭𝐨𝐩𝐩𝐞𝐫𝐬 are evolving past croutons!
💧 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐡𝐲𝐝𝐫𝐚𝐭𝐢𝐨𝐧 is everywhere. Antioxidants, electrolytes, and other better-for-you drink alternatives are taking up more shelf space than ever (and competing with sugary, artificially colored sports drinks).
🧀 𝐂𝐨𝐭𝐭𝐚𝐠𝐞 𝐜𝐡𝐞𝐞𝐬𝐞 is trending as the “It Girl” of dairy.
🥒 𝐏𝐢𝐜𝐤𝐥𝐞 everything - from popsicles to beer.
🍸 𝐂𝐨𝐜𝐤𝐭𝐚𝐢𝐥-𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐜𝐡𝐚𝐫𝐜𝐮𝐭𝐞𝐫𝐢𝐞 (like Dirty Martini Salami) is giving boards a new twist.
🌶️ 𝐂𝐡𝐢𝐥𝐢 𝐜𝐫𝐢𝐬𝐩𝐬 in every flavor profile imaginable - our favorite had a Bombay-inspired heat!
🍋 𝐘𝐮𝐳𝐮 is still going strong, now infused into sugar and salt blends.
🌺 𝐏𝐨𝐥𝐲𝐧𝐞𝐬𝐢𝐚𝐧-𝐬𝐭𝐲𝐥𝐞 𝐬𝐚𝐮𝐜𝐞𝐬 are bringing both heat and tang.
🚫 𝐒𝐮𝐠𝐚𝐫-𝐟𝐫𝐞𝐞 𝐬𝐚𝐮𝐜𝐞𝐬 are no longer niche and no longer sacrificing flavor.
Happy Birthday to us! 🎉 CookIt is celebrating 10 years in business. Join us as we take a trip down memory lane and look back at some highlights from the past decade! 📖
From NYC to LA, @creatoriq’s coast-to-coast events gave us a front-row seat to where influencer marketing is headed.
In New York, the message was clear: influencer marketing is maturing. It’s no longer about one-off posts or quick conversions. Brands are building full-funnel strategies — awareness at the top, education in the middle, and conversion at the bottom — and creators are being brought in at every step to make it all feel seamless.
But maybe the most important takeaway? Don’t forget the brand story. In a world chasing ROI, it was a much-needed reminder that marketing isn’t a math problem. It’s about people, connection, and choosing the right voice to tell your story.
In LA, we heard echoes of the same. Creators aren’t just content machines — they’re collaborators. Co-strategists. And platforms like TikTok are leaning into that, building tools to make it easier for brands and creators to build something together, moving beyond even the sponsored post.
Across both cities, one thing was clear: influencer marketing is evolving — from transactional posts to long-term, strategic partnerships. It’s no longer just part of the plan — for many brands, it’s the foundation of how they tell their story, build trust, and drive real results.
And that’s exactly the kind of shift we’re here for!
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