team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.ย
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
When you work with talent as driven and creative as the ones on our roster, showing up for them isnโt a question, itโs a priority! Yesterday, @lauriebuck and @molls.benton from Team CookIt joined Meg of @ainttooproudtomeg at the @saltworthstudio, where Meg is deep in the middle of a new, canโt-say-too-much-yet kind of project. (Spoiler: itโs big, and itโs going to be SO good.) ๐
Itโs not unusual for us to hop on a plane, walk a trade show floor, or spend a day behind the scenes - whatever it takes to support the talent we work with. Because when youโre a talent building something new, having a team that believes in your vision, has the resources to support it, and is willing to show up for it makes all the difference. ๐งก
Letโs recap last week! ๐ค When Ferrara invited creators to pull back the curtain on their work, two of our CookIt talent, Caterina of @thecookingmawma and Katie of @bitsbitesblog, stepped up to the mic. Alongside Jen White, they spoke to marketing teams from across Ferraraโs candy brands, not with jargon or marketing-speak, but with the lived experience of building audiences, creating content, and turning influence into impact.
They shared stories of campaigns that worked, where a brandโs brief felt like a springboard instead of a cage. They spoke about trust and how a creatorโs voice is their currency. They reminded the room that when you give influencers the freedom to create in their own style, you donโt just get content. You get connection.
There were practical takeaways too:โจโข Long-term partnerships almost always outperform one-off posts.โจโข Clear briefs matter, but micromanaging stifles creativity.โจโข Rates are not guesswork; they reflect reach, engagement, and the craft behind the content.โจโข A healthy mix of sponsored and organic content keeps audiences engaged and trusting.โจโข Authenticity is more than a buzzword. It is knowing when multiple brand features make sense and when they do not.
They discussed where their audiences live (Instagram, hands down) and why influencer marketing is not โthe next thing.โ It is THE thing.
By the end of the session, the conversation had moved far beyond questions and answers. It became a clear picture of what it really takes to succeed as a creator today, combining creativity, strategy, and business acumen. What stood out most was how much stronger brand-creator partnerships become when they are built on trust, mutual respect, and a shared vision.
As Ferraraโs Valeria put it: โTheir presence made the session truly inspiring, enjoyable, and insightful โ filled with valuable takeaways and fresh perspectives for our marketing team!โ
After days of walking the convention floor with some of the creators on our roster (getting to know them beyond the emails and Zooms!), it felt right to close things out at Veroniโs 100-Year Anniversary party in NYC! ๐ฅ
What started as a few conversations quickly turned into future ideas. It was a chance to step out of the daily hustle, celebrate the work weโve been doing together, and show up - fully - for the people we represent, to connect on a deeper level.
As an agency, we believe in being there. In person, when possible. On the ground. At the table. On the plane if thatโs what it takes. Support doesnโt stop at strategy and management - it follows through in the room, at the event, and in those small moments in between. ๐
Itโs National Mac & Cheese Day, and weโre bringing the comfort with 15 mac & cheese recipes from the talent on our roster! ๐ง From classic to spicy, vegan, baked, and beyond - thereโs something for everyone. ๐
01. Buffalo Mac & Cheese by @melissajorealrecipes
02. Cheesy Chicken Taco Mac by @cookinginthemidwest
03. Creamy Cottage Cheese Mac nโ Cheese by @sara.haven
04. Butternut Squash Mac and Cheese by @erinliveswhole
05. Cowboy Burger Mac and Cheese by @tfimb
06. Mac n Cheese Egg Rolls by @platesbykody
07. Mac & Cheese Carbonara Pizza by @thecookingmawma x @currentbackyard
08. Mac & Cheese Toppings Bar by @ainttooproudtomeg
09. Mac and Cheese by @grillin_with_dad
10. Philly Cheesesteak Mac and Cheese @mymanabites x @carnationmilks
11. Pizza Mac and Cheese by @alfskitchen_
12. Pumpkin Mac and Cheese by @playswellwithbutter
13. One Pot Mac and Cheese by @cooking_with_rocco
14. Mac and Cheese Foam by @noflakeysalt
15. Vegan Cauliflower Mac and Cheese by @therealfooddietitians
#macandcheese #macandcheeserecipe #macandcheeserecipes #cheeserecipes #recipes
A week out from NYC, and weโve finally had a chance to rest, recharge, and round up our top takeaways from the 2025 @specialtyfoodassociation Summer Fancy Food Show!
Hereโs what had everyone talking (and taste-testing):
๐ฅ ๐๐ข๐ฌ๐ญ๐๐๐ก๐ข๐จ๐ฌ stole the spotlight - from @delallofoodsโ pistachio spread to variations of pistachio-filled Dubai chocolates.
๐ช ๐๐ซ๐จ๐ญ๐๐ข๐ง still reigns as a functional and filling go-to.
๐ฅ ๐๐จ๐ง-๐๐ฅ๐๐จ๐ก๐จ๐ฅ๐ข๐ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ are getting more sophisticated. Weโre still thinking about @tostbeveragesโ Sangria.
๐ฟ ๐
๐ฅ๐๐ฏ๐จ๐ซ๐๐ ๐ฉ๐จ๐ฉ๐๐จ๐ซ๐ง is branching out - think truffle, white chocolate, and unexpected blends.
๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฅ๐๐ฏ๐จ๐ซ๐ฌ are showing up in everything from snacks to drinks and condiments.
๐ฅ ๐๐ซ๐ฎ๐ง๐๐ก๐ฒ ๐ฌ๐๐ฅ๐๐ ๐ญ๐จ๐ฉ๐ฉ๐๐ซ๐ฌ are evolving past croutons!
๐ง ๐
๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐ก๐ฒ๐๐ซ๐๐ญ๐ข๐จ๐ง is everywhere. Antioxidants, electrolytes, and other better-for-you drink alternatives are taking up more shelf space than ever (and competing with sugary, artificially colored sports drinks).
๐ง ๐๐จ๐ญ๐ญ๐๐ ๐ ๐๐ก๐๐๐ฌ๐ is trending as the โIt Girlโ of dairy.
๐ฅ ๐๐ข๐๐ค๐ฅ๐ everything - from popsicles to beer.
๐ธ ๐๐จ๐๐ค๐ญ๐๐ข๐ฅ-๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐๐ ๐๐ก๐๐ซ๐๐ฎ๐ญ๐๐ซ๐ข๐ (like Dirty Martini Salami) is giving boards a new twist.
๐ถ๏ธ ๐๐ก๐ข๐ฅ๐ข ๐๐ซ๐ข๐ฌ๐ฉ๐ฌ in every flavor profile imaginable - our favorite had a Bombay-inspired heat!
๐ ๐๐ฎ๐ณ๐ฎ is still going strong, now infused into sugar and salt blends.
๐บ ๐๐จ๐ฅ๐ฒ๐ง๐๐ฌ๐ข๐๐ง-๐ฌ๐ญ๐ฒ๐ฅ๐ ๐ฌ๐๐ฎ๐๐๐ฌ are bringing both heat and tang.
๐ซ ๐๐ฎ๐ ๐๐ซ-๐๐ซ๐๐ ๐ฌ๐๐ฎ๐๐๐ฌ are no longer niche and no longer sacrificing flavor.
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