team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
And just like that, 2025 came to a close the best way we know how. ✨ With great people. With good food. With a holiday party that turned into a hands-on cooking class with @thefooddragon, learning how to make @thefooddragon’s homemade gnocchi sardi with pistachio pesto. Grateful for this team, our talent, our brand partners, and everything we accomplished this year! 🥂
This past weekend, our Founder & CEO @lauriebuck attended @cherrybombe’s Jubilee in Los Angeles, a celebration devoted to women in food. From restaurants to cookbooks, bakers to winemakers, every conversation and every bite reflected the creativity and drive of this community.
Icons were everywhere, including @nancysilverton, who kicked off the weekend with a backyard gathering at her home, @mollybaz, @chefmelissaking, @suzannegoin, and @kerrybombe, women whose talent and vision have helped shape today’s food culture.
What stood out most was the spirit of the Jubilee itself: inspiring, generous, and truly “the Bombe.”
When you work with talent as driven and creative as the ones on our roster, showing up for them isn’t a question, it’s a priority! Yesterday, @lauriebuck and @molls.benton from Team CookIt joined Meg of @ainttooproudtomeg at the @saltworthstudio, where Meg is deep in the middle of a new, can’t-say-too-much-yet kind of project. (Spoiler: it’s big, and it’s going to be SO good.) 👀
It’s not unusual for us to hop on a plane, walk a trade show floor, or spend a day behind the scenes - whatever it takes to support the talent we work with. Because when you’re a talent building something new, having a team that believes in your vision, has the resources to support it, and is willing to show up for it makes all the difference. 🧡
Let’s recap last week! 🎤 When Ferrara invited creators to pull back the curtain on their work, two of our CookIt talent, Caterina of @thecookingmawma and Katie of @bitsbitesblog, stepped up to the mic. Alongside Jen White, they spoke to marketing teams from across Ferrara’s candy brands, not with jargon or marketing-speak, but with the lived experience of building audiences, creating content, and turning influence into impact.
They shared stories of campaigns that worked, where a brand’s brief felt like a springboard instead of a cage. They spoke about trust and how a creator’s voice is their currency. They reminded the room that when you give influencers the freedom to create in their own style, you don’t just get content. You get connection.
There were practical takeaways too:
• Long-term partnerships almost always outperform one-off posts.
• Clear briefs matter, but micromanaging stifles creativity.
• Rates are not guesswork; they reflect reach, engagement, and the craft behind the content.
• A healthy mix of sponsored and organic content keeps audiences engaged and trusting.
• Authenticity is more than a buzzword. It is knowing when multiple brand features make sense and when they do not.
They discussed where their audiences live (Instagram, hands down) and why influencer marketing is not “the next thing.” It is THE thing.
By the end of the session, the conversation had moved far beyond questions and answers. It became a clear picture of what it really takes to succeed as a creator today, combining creativity, strategy, and business acumen. What stood out most was how much stronger brand-creator partnerships become when they are built on trust, mutual respect, and a shared vision.
As Ferrara’s Valeria put it: “Their presence made the session truly inspiring, enjoyable, and insightful — filled with valuable takeaways and fresh perspectives for our marketing team!”
After days of walking the convention floor with some of the creators on our roster (getting to know them beyond the emails and Zooms!), it felt right to close things out at Veroni’s 100-Year Anniversary party in NYC! 🥂
What started as a few conversations quickly turned into future ideas. It was a chance to step out of the daily hustle, celebrate the work we’ve been doing together, and show up - fully - for the people we represent, to connect on a deeper level.
As an agency, we believe in being there. In person, when possible. On the ground. At the table. On the plane if that’s what it takes. Support doesn’t stop at strategy and management - it follows through in the room, at the event, and in those small moments in between. 💛
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