what we do
We strive to support our roster with education, resources, referrals and connections. Our contacts run deep.
We know you love social media, but we also know that you may want to do more. Cookbook deals, licensed product lines, broadcast opportunities – these can be your future beyond brand partnerships. Trust us to help you get there.
We are also your business development team. We’ve worked with thousands of brands and agencies over the nine years we’ve been doing this, and we keep a steady conversation going with them at all times. We are always working to create new partnerships for you, increase your revenue and help you achieve your goals.
Finally, it’s worth noting that we know food. Our founder worked in food magazines for three decades, holding top positions at Bon Appetit, Fine Cooking and Better Homes & Gardens. We understand your business like nobody’s business.
If this sounds like what you’re looking for, you can apply for management below.
Here are some of the signs that will help you know it’s time!
Big changes over here! 🎉 Foodies Stay Fit is now Inspired With Val (@inspiredwithval)!
As creators grow, they often grow on top of their original niches. What starts as a specific focus can naturally evolve into more of a lifestyle - and that’s exactly what happened here. A broader brand name made sense to better reflect everything Valeria does and the full picture of her life and content.
This rebrand was inspired by realizing her content has grown beyond just recipes into a fuller reflection of real life - balance, wellness, motherhood, and realistic healthy habits people can actually stick to. As she’s stepped into this new season, putting her name at the forefront felt like the natural next step, allowing Valeria to continue inspiring others (alongside her husband) to live healthier lives in a more personal and authentic way.
Since the rebrand, Valeria has noticed deeper connections and more meaningful conversations - especially with moms who relate to the hectic, unpolished, real-life moments just as much as the polished content. The community feels more connected than ever!
For any creator considering a similar move: trust your gut and go for it. If it feels aligned and authentic, everything else tends to fall into place. Change can be scary, but it’s often what helps you grow! 💛
Dan, or as you might also know him, @tfimb, recently hit 100K followers - a well-earned milestone! 🎉 The growth has been rapid, and over the last month and a half alone, he’s gained 20K+ followers, all while maintaining an engagement rate above 15%. Known for sharing comfort food recipes with a unique twist (and occasionally stepping into grilling content), Dan continues to build a highly engaged audience - follow his journey for the exciting trajectory ahead!
A few weeks ago, we had the chance to explore Winter Fancy Food Show by @specialtyfoodassociation in San Diego, and it was a reminder of how quickly food trends evolve - and where creators and brands can step in to tell the story. ✨ Here’s a snapshot of what stood out:
𝐒𝐞𝐞𝐝-𝐨𝐢𝐥 𝐟𝐫𝐞𝐞: This is prominently stated on packaging and a key talking point from many brands.
𝐏𝐫𝐨𝐭𝐞𝐢𝐧, 𝐩𝐫𝐨𝐭𝐞𝐢𝐧, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐭𝐞𝐢𝐧: From popcorn to chips to nutritional bars, it could’ve been the theme of the show.
𝐂𝐡𝐢𝐥𝐢 𝐂𝐫𝐢𝐬𝐩: Continued launches of chili crisps, including chutney chili crisps.
𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐂𝐡𝐚𝐫𝐜𝐮𝐭𝐞𝐫𝐢𝐞: Not literally alcoholic, but several Dirty Martini–flavored charcuterie offerings from @brooklyncured.
𝐁𝐞𝐞𝐟 𝐚𝐧𝐝 𝐓𝐮𝐫𝐤𝐞𝐲 𝐁𝐚𝐜𝐨𝐧: Several brands promoted being pork-free with beef bacon and beef pepperoni.
𝐓𝐨𝐦𝐚𝐭𝐨 𝐒𝐚𝐮𝐜𝐞 𝐓𝐚𝐤𝐞𝐨𝐯𝐞𝐫: Several brands, like @ciaopappy, promoted their family recipes.
𝐉𝐚𝐫𝐫𝐞𝐝 𝐎𝐧𝐢𝐨𝐧𝐬: A standout brand, Eat Onion, promoted their pre-jarred onions so you can “cry less and cook more!”
𝐕𝐞𝐠𝐠𝐢𝐞 𝐂𝐡𝐢𝐩𝐬: From dehydrated crisps to puffed chips, brands like @superwowsnacks highlighted miso- and ranch-flavored veggie chips.
𝐈𝐦𝐦𝐮𝐧𝐢𝐭𝐲: Jamu uses a traditional Indonesian technique of blending turmeric and ginger to support digestion. @drinksolti, now sold in Starbucks, was also serving ginger shots and chlorophyll beverages.
𝐆𝐥𝐨𝐛𝐚𝐥 𝐅𝐥𝐚𝐯𝐨𝐫𝐬 𝐆𝐚𝐥𝐨𝐫𝐞: In the best way, global flavors are expanding into everything from ramen popcorn to Sichuan hot pot dark chocolate.
We’re incredibly honored to be nominated for Top Boutique Agency in @withjulyhq’s 2025 Creator Agency Awards! 🎉
CookIt turned 10 last year, a milestone that gave us the opportunity to reflect not only on how far we’ve come, but on where the creator economy is headed next.
With that perspective, we’ve become increasingly clear about one thing: the future of this industry belongs to creators who are built for longevity, not just momentary reach. That belief has shaped how we operate and why we’ve continued to evolve the traditional agency model — placing creators and their growth at the center of everything we do.
If you think like we do, please vote for us via the link in our bio. It only takes a minute. And thank you for supporting what we’re building!
Starting off the year strong! @imashleybreannn on the CookIt roster reached 100K followers on Instagram yesterday! 🎉 Swipe through memory lane to revisit some favorite partnerships along the way, including @getgraza, @labreabakery, and @amoretti. 💛
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