team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
Counting down to Expo West! ✈️ We can’t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if you’re attending and would like to connect. 🤝 See you next week!
© 2025 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions