team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
Dan, or as you might also know him, @tfimb, recently hit 100K followers - a well-earned milestone! 🎉 The growth has been rapid, and over the last month and a half alone, he’s gained 20K+ followers, all while maintaining an engagement rate above 15%. Known for sharing comfort food recipes with a unique twist (and occasionally stepping into grilling content), Dan continues to build a highly engaged audience - follow his journey for the exciting trajectory ahead!
A few weeks ago, we had the chance to explore Winter Fancy Food Show by @specialtyfoodassociation in San Diego, and it was a reminder of how quickly food trends evolve - and where creators and brands can step in to tell the story. ✨ Here’s a snapshot of what stood out:
𝐒𝐞𝐞𝐝-𝐨𝐢𝐥 𝐟𝐫𝐞𝐞: This is prominently stated on packaging and a key talking point from many brands.
𝐏𝐫𝐨𝐭𝐞𝐢𝐧, 𝐩𝐫𝐨𝐭𝐞𝐢𝐧, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐭𝐞𝐢𝐧: From popcorn to chips to nutritional bars, it could’ve been the theme of the show.
𝐂𝐡𝐢𝐥𝐢 𝐂𝐫𝐢𝐬𝐩: Continued launches of chili crisps, including chutney chili crisps.
𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐂𝐡𝐚𝐫𝐜𝐮𝐭𝐞𝐫𝐢𝐞: Not literally alcoholic, but several Dirty Martini–flavored charcuterie offerings from @brooklyncured.
𝐁𝐞𝐞𝐟 𝐚𝐧𝐝 𝐓𝐮𝐫𝐤𝐞𝐲 𝐁𝐚𝐜𝐨𝐧: Several brands promoted being pork-free with beef bacon and beef pepperoni.
𝐓𝐨𝐦𝐚𝐭𝐨 𝐒𝐚𝐮𝐜𝐞 𝐓𝐚𝐤𝐞𝐨𝐯𝐞𝐫: Several brands, like @ciaopappy, promoted their family recipes.
𝐉𝐚𝐫𝐫𝐞𝐝 𝐎𝐧𝐢𝐨𝐧𝐬: A standout brand, Eat Onion, promoted their pre-jarred onions so you can “cry less and cook more!”
𝐕𝐞𝐠𝐠𝐢𝐞 𝐂𝐡𝐢𝐩𝐬: From dehydrated crisps to puffed chips, brands like @superwowsnacks highlighted miso- and ranch-flavored veggie chips.
𝐈𝐦𝐦𝐮𝐧𝐢𝐭𝐲: Jamu uses a traditional Indonesian technique of blending turmeric and ginger to support digestion. @drinksolti, now sold in Starbucks, was also serving ginger shots and chlorophyll beverages.
𝐆𝐥𝐨𝐛𝐚𝐥 𝐅𝐥𝐚𝐯𝐨𝐫𝐬 𝐆𝐚𝐥𝐨𝐫𝐞: In the best way, global flavors are expanding into everything from ramen popcorn to Sichuan hot pot dark chocolate.
We’re incredibly honored to be nominated for Top Boutique Agency in @withjulyhq’s 2025 Creator Agency Awards! 🎉
CookIt turned 10 last year, a milestone that gave us the opportunity to reflect not only on how far we’ve come, but on where the creator economy is headed next.
With that perspective, we’ve become increasingly clear about one thing: the future of this industry belongs to creators who are built for longevity, not just momentary reach. That belief has shaped how we operate and why we’ve continued to evolve the traditional agency model — placing creators and their growth at the center of everything we do.
If you think like we do, please vote for us via the link in our bio. It only takes a minute. And thank you for supporting what we’re building!
Starting off the year strong! @imashleybreannn on the CookIt roster reached 100K followers on Instagram yesterday! 🎉 Swipe through memory lane to revisit some favorite partnerships along the way, including @getgraza, @labreabakery, and @amoretti. 💛
And just like that, 2025 came to a close the best way we know how. ✨ With great people. With good food. With a holiday party that turned into a hands-on cooking class with @thefooddragon, learning how to make @thefooddragon’s homemade gnocchi sardi with pistachio pesto. Grateful for this team, our talent, our brand partners, and everything we accomplished this year! 🥂
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