team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
Back from Expo West last week and still thinking about the innovations we saw across the show floor. 💛 One theme came up again and again: familiar foods being reimagined through function, format, and nostalgia! Here are the trends that stood out:
🍟 𝐀𝐧𝐢𝐦𝐚𝐥 𝐅𝐚𝐭𝐬 𝐌𝐚𝐤𝐢𝐧𝐠 𝐚 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤: Beef tallow is back! @steaknshake leaned into tallow fries, and traditional fats and less processed frying mediums are gaining traction.
🌾 𝐅𝐢𝐛𝐞𝐫 𝐚𝐬 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭: Protein remains strong, but fiber is quickly emerging as the new functional hero.
🥛 𝐒𝐚𝐯𝐨𝐫𝐲 𝐌𝐢𝐥𝐤 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Plant-based milks are expanding beyond sweet or neutral flavors. Have you heard of @oatly’s popcorn milk?
🍝 𝐁𝐞𝐭𝐭𝐞𝐫-𝐟𝐨𝐫-𝐘𝐨𝐮 𝐏𝐚𝐬𝐭𝐚: The pasta category continues to evolve with strong better-for-you positioning like with @eatbanza’s showcased gluten-free shells!
🍕 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐅𝐫𝐨𝐳𝐞𝐧 𝐏𝐢𝐳𝐳𝐚: Frozen pizza is premiumizing - @larossipizza stood out with pizzas produced directly in Italy, reinforcing the imported authenticity angle!
🥟 𝐒𝐨𝐮𝐩 𝐃𝐮𝐦𝐩𝐥𝐢𝐧𝐠 𝐒𝐮𝐫𝐠𝐞: Soup dumplings continue to expand. @eat.mila impressed with flavors like Spicy Hot Pot Beef!
🍫 𝐃𝐚𝐭𝐞𝐬 𝐚𝐬 𝐚 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐒𝐰𝐞𝐞𝐭𝐞𝐧𝐞𝐫 𝐚𝐧𝐝 𝐂𝐚𝐫𝐫𝐢𝐞𝐫: Dates are showing up more as a natural sweetener and product base. We loved @frenchsquirrel.co’s peanut butter stuffed dates!
🥔 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐡𝐢𝐩’𝐢𝐟𝐢𝐞𝐝: Brands are turning unexpected foods into crunchy chip formats (like @little.latke and @mamametempehchips).
🧀 𝐂𝐨𝐭𝐭𝐚𝐠𝐞 𝐂𝐡𝐞𝐞𝐬𝐞 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲 𝐅𝐨𝐫𝐦𝐚𝐭: Cottage cheese is still having a major moment!
🥑 𝐀𝐯𝐨𝐜𝐚𝐝𝐨 𝐎𝐢𝐥 𝐎𝐧 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞: @eatsimpli and other brands see avocado oil as a healthier option.
📱 𝐔𝐏𝐅 𝐚𝐧𝐝 𝐑𝐎𝐂: Ultra Processed Foods and Regenerative Organic Certified ingredients got a lot of attention this year. @wisecode.ai, a new AI-powered app, lets you scan barcodes to detect UPF foods - how cool!
✨ 𝐁𝐨𝐨𝐬𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: In the supplement world, it’s all about collagen, peptides, colostrum, prebiotics, and whey.
Huge congratulations to Ronica of @mymanabites from the CookIt talent roster on hitting 1 million followers on Facebook! 🎉
When asked what fueled her incredible growth, Ronica shared:
“Consistency and community made all the difference. I showed up every day posting recipes that reflect me, whether it’s wellness, family meals, or a yummy dessert, and connected with my audience by responding to comments and engaging with them. With this, Facebook gave me a platform to grow from 400 followers to 1 million in under two years.”
This milestone is truly no small feat. Cheers to showing up, staying authentic, and building a community that loves every bite! 👏
Welcome Isabelle of @foodbaby.bklyn to the CookIt talent roster! 💛 Based in New York, she’s all about celebrating everyday life in the city. From running and yoga to painting, ceramics, and photography, she blends her many passions with a love for food, culture, and creativity, creating a lifestyle-inspired feed that feels both authentic and vibrant!
Drawing from her Chinese and Portuguese heritage, @foodbaby.bklyn creates recipes that honor family traditions while embracing the diverse flavors of New York. 🚕 She loves learning from the city’s food community and sharing those discoveries with her audience, inspiring them to cook, explore, and appreciate food as a meaningful part of everyday life!
We’re excited to welcome Mariah to the CookIt Media team as a Talent Coordinator! 🎉
A proud graduate of the University of Hawaiʻi at Mānoa, Mariah has spent the past five years building a strong foundation in the influencer marketing industry. After a decade of living in Hawaiʻi, she recently made the move back to Los Angeles and is energized to begin this next chapter.
Mariah brings a passion for cultivating meaningful creator partnerships and is especially excited to expand her work with the talent at CookIt, helping foster authentic collaborations and drive innovative, impactful campaigns!
Congratulations to Delaney from the @yessidothecookingg duo on her engagement! 💍 Naturally, the announcement was so sweet and on-brand: shared through a Vodka Pasta with Chicken Cutlets recipe (a twist on the viral Marry Me Pasta… but this recipe actually works, just ask the fiancé! 😉).
Proof that no matter the milestone or lifestyle moment, there’s always a way to celebrate or incorporate food, especially when you’re a food content creator! ✨
© 2026 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions