team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
CookIt made its way to @creatoreconomynyc in NYC this week! 🗽 Our Talent Manager & Acquisition Lead, @ronninicole, was in the room, and came back with one theme that kept showing up: brands are shifting from control to collaboration.
The strongest partnerships right now aren’t the ones where a brand hands a creator a script. They’re the ones where the creator leads with their own voice, and the brand trusts them to do it.
A few takeaways Ronni brought back to the team:
🏈 @nfl’s team talked about wanting content to live primarily on creator channels, not just get repurposed as branded content, because the best campaigns don’t just amplify a message, they expand the audience entirely.
🧽 @scrubdaddy’s advice on briefs: bet on the creator being the creator. Ditch the rigid CTA script and ask instead, “how would you approach your audience with our messaging?”
🛒 @bestbuy’s Allison O’Keefe put it simply: give creators the sandbox and the guardrails, then let them run with it.
At CookIt, none of this is new to us. It’s the same philosophy we’ve built our approach around from the start: trusting talent, staying close without micromanaging, and knowing that the creator almost always knows their audience better than we do!
We’re excited to welcome another incredible creator to our talent roster - Jordan of @kentuckyginger! 🎉
Jordan is a Texas-based creator whose elevated yet approachable take on cocktails, food, travel, and gathering has built a thoughtful, engaged community. With a genuine love for well-made drinks and a well-set table, he brings a polished eye to everyday moments - creating content that feels both aspirational and attainable, making brand partnerships across spirits & cocktails, culinary & kitchenware, hospitality & travel, and home entertaining feel seamless!
A little appreciation post for the team behind our brand refresh! ✨ If you’ve visited our website over the past year - whether to learn more about CookIt Media, apply to our Talent Roster, or get in touch - you’ve already seen the incredible work of @laruecreativestudio.
As CookIt Media continued to grow beyond our roots in food and expand our talent roster, we knew our brand needed to evolve, too.
La.Rue Creative Studio helped us create a refreshed brand identity and website that truly reflects who we are today - and where we’re headed.
We’re so grateful for their partnership throughout the process and couldn’t be happier with the result. Thank you for helping shape this next chapter of CookIt Media! 💛
@giordanospizza partnered with @adamwitt on CookIt’s Talent Roster to shine a light on a menu favorite that often gets overshadowed by the brand’s iconic deep dish: its Tavern Style Pizza! 🍕 Thin, cracker-crisp, and cut into squares, it’s a Chicago classic that was ready for a broader audience.
Adam’s fun, personality-driven content made him a natural fit to showcase the menu item, creating a campaign that felt authentic while giving Giordano’s Tavern Style Pizza the spotlight it deserves!
We’re excited to welcome another incredible creator to our talent roster - Brandi of @theonepotmomma_! 🎉
Brandi is a Southern Louisiana creator whose approachable one-pot recipes, entertaining ideas, and authentic family lifestyle have built a loyal, engaged community. As a working mom and entrepreneur with an extensive design background, she brings a unique perspective to food, home, and entertaining - creating polished, relatable content that inspires her audience and makes brand partnerships feel seamless!
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