team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.ย
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
The charcuterieโs outโฆ and for good reason - weโre celebrating! ๐ง Weโre incredibly honored to be named runner-up in @withjulyhqโs Top Boutique Agency category, alongside some of our favorite people and agencies. ๐ฅ
A huge thank you to everyone who voted for us, and to the amazing CookIt team for their hard work, collaborative spirit, and trust. ๐ซถ
Weโre so proud of what weโve built together - and even more excited for whatโs ahead. Stay tunedโฆ the best is yet to come!
Big changes over here! ๐ Foodies Stay Fit is now Inspired With Val (@inspiredwithval)!
As creators grow, they often grow on top of their original niches. What starts as a specific focus can naturally evolve into more of a lifestyle - and thatโs exactly what happened here. A broader brand name made sense to better reflect everything Valeria does and the full picture of her life and content.
This rebrand was inspired by realizing her content has grown beyond just recipes into a fuller reflection of real life - balance, wellness, motherhood, and realistic healthy habits people can actually stick to. As sheโs stepped into this new season, putting her name at the forefront felt like the natural next step, allowing Valeria to continue inspiring others (alongside her husband) to live healthier lives in a more personal and authentic way.
Since the rebrand, Valeria has noticed deeper connections and more meaningful conversations - especially with moms who relate to the hectic, unpolished, real-life moments just as much as the polished content. The community feels more connected than ever!
For any creator considering a similar move: trust your gut and go for it. If it feels aligned and authentic, everything else tends to fall into place. Change can be scary, but itโs often what helps you grow! ๐
Dan, or as you might also know him, @tfimb, recently hit 100K followers - a well-earned milestone! ๐ The growth has been rapid, and over the last month and a half alone, heโs gained 20K+ followers, all while maintaining an engagement rate above 15%. Known for sharing comfort food recipes with a unique twist (and occasionally stepping into grilling content), Dan continues to build a highly engaged audience - follow his journey for the exciting trajectory ahead!
A few weeks ago, we had the chance to explore Winter Fancy Food Show by @specialtyfoodassociation in San Diego, and it was a reminder of how quickly food trends evolve - and where creators and brands can step in to tell the story. โจ Hereโs a snapshot of what stood out:
๐๐๐๐-๐จ๐ข๐ฅ ๐๐ซ๐๐: This is prominently stated on packaging and a key talking point from many brands.
๐๐ซ๐จ๐ญ๐๐ข๐ง, ๐ฉ๐ซ๐จ๐ญ๐๐ข๐ง, ๐๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐ญ๐๐ข๐ง: From popcorn to chips to nutritional bars, it couldโve been the theme of the show.
๐๐ก๐ข๐ฅ๐ข ๐๐ซ๐ข๐ฌ๐ฉ: Continued launches of chili crisps, including chutney chili crisps.
๐๐ฅ๐๐จ๐ก๐จ๐ฅ๐ข๐ ๐๐ก๐๐ซ๐๐ฎ๐ญ๐๐ซ๐ข๐: Not literally alcoholic, but several Dirty Martiniโflavored charcuterie offerings from @brooklyncured.
๐๐๐๐ ๐๐ง๐ ๐๐ฎ๐ซ๐ค๐๐ฒ ๐๐๐๐จ๐ง: Several brands promoted being pork-free with beef bacon and beef pepperoni.
๐๐จ๐ฆ๐๐ญ๐จ ๐๐๐ฎ๐๐ ๐๐๐ค๐๐จ๐ฏ๐๐ซ: Several brands, like @ciaopappy, promoted their family recipes.
๐๐๐ซ๐ซ๐๐ ๐๐ง๐ข๐จ๐ง๐ฌ: A standout brand, Eat Onion, promoted their pre-jarred onions so you can โcry less and cook more!โ
๐๐๐ ๐ ๐ข๐ ๐๐ก๐ข๐ฉ๐ฌ: From dehydrated crisps to puffed chips, brands like @superwowsnacks highlighted miso- and ranch-flavored veggie chips.
๐๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: Jamu uses a traditional Indonesian technique of blending turmeric and ginger to support digestion. @drinksolti, now sold in Starbucks, was also serving ginger shots and chlorophyll beverages.
๐๐ฅ๐จ๐๐๐ฅ ๐
๐ฅ๐๐ฏ๐จ๐ซ๐ฌ ๐๐๐ฅ๐จ๐ซ๐: In the best way, global flavors are expanding into everything from ramen popcorn to Sichuan hot pot dark chocolate.
Weโre incredibly honored to be nominated for Top Boutique Agency in @withjulyhqโs 2025 Creator Agency Awards! ๐
CookIt turned 10 last year, a milestone that gave us the opportunity to reflect not only on how far weโve come, but on where the creator economy is headed next.
With that perspective, weโve become increasingly clear about one thing: the future of this industry belongs to creators who are built for longevity, not just momentary reach. That belief has shaped how we operate and why weโve continued to evolve the traditional agency model โ placing creators and their growth at the center of everything we do.
If you think like we do, please vote for us via the link in our bio. It only takes a minute. And thank you for supporting what weโre building!
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