founder & ceo
Right about the time that the first food bloggers were beginning to realize that their hobby might actually be a job, CookIt’s Founder + CEO quit her job. It was the lure of content – creative recipes, beautiful photography – that drove her to do it. Laurie had long worked in food magazines, but the digital space called. As she saw it, bloggers were the future of food content, replacing costly and time-consuming photo shoots and test kitchens with their one-stop-shop business model. Everything she’d learned working at Bon Appetit, Fine Cooking and Better Homes & Gardens over the course of three decades became the tools and experience she used to start up a business focused on helping bloggers become successful content businesses.
Fast forward to 2015. Over the years, Laurie had built a consulting business, working with dozens of food bloggers to help them draft a brand story, identify their target audience, create a content plan and strategize their brand growth. Many of them went on to become successful businesses, and brands began reaching out to them, offering to partner. When those bloggers came back, seeking advice about how to talk to the brands, how to set rates, how to review contracts, Laurie knew it was time to shift from consulting to management.
Long story short, CookIt Media was born out of the goal to help influencers create strong businesses and build authentic partnerships with brands that value the creator’s authority and connection with their audience. That part of the story has never changed and never will.
We’re incredibly honored to be nominated for Top Boutique Agency in @withjulyhq’s 2025 Creator Agency Awards! 🎉
CookIt turned 10 last year, a milestone that gave us the opportunity to reflect not only on how far we’ve come, but on where the creator economy is headed next.
With that perspective, we’ve become increasingly clear about one thing: the future of this industry belongs to creators who are built for longevity, not just momentary reach. That belief has shaped how we operate and why we’ve continued to evolve the traditional agency model — placing creators and their growth at the center of everything we do.
If you think like we do, please vote for us via the link in our bio. It only takes a minute. And thank you for supporting what we’re building!
Starting off the year strong! @imashleybreannn on the CookIt roster reached 100K followers on Instagram yesterday! 🎉 Swipe through memory lane to revisit some favorite partnerships along the way, including @getgraza, @labreabakery, and @amoretti. 💛
And just like that, 2025 came to a close the best way we know how. ✨ With great people. With good food. With a holiday party that turned into a hands-on cooking class with @thefooddragon, learning how to make @thefooddragon’s homemade gnocchi sardi with pistachio pesto. Grateful for this team, our talent, our brand partners, and everything we accomplished this year! 🥂
This past weekend, our Founder & CEO @lauriebuck attended @cherrybombe’s Jubilee in Los Angeles, a celebration devoted to women in food. From restaurants to cookbooks, bakers to winemakers, every conversation and every bite reflected the creativity and drive of this community.
Icons were everywhere, including @nancysilverton, who kicked off the weekend with a backyard gathering at her home, @mollybaz, @chefmelissaking, @suzannegoin, and @kerrybombe, women whose talent and vision have helped shape today’s food culture.
What stood out most was the spirit of the Jubilee itself: inspiring, generous, and truly “the Bombe.”
When you work with talent as driven and creative as the ones on our roster, showing up for them isn’t a question, it’s a priority! Yesterday, @lauriebuck and @molls.benton from Team CookIt joined Meg of @ainttooproudtomeg at the @saltworthstudio, where Meg is deep in the middle of a new, can’t-say-too-much-yet kind of project. (Spoiler: it’s big, and it’s going to be SO good.) 👀
It’s not unusual for us to hop on a plane, walk a trade show floor, or spend a day behind the scenes - whatever it takes to support the talent we work with. Because when you’re a talent building something new, having a team that believes in your vision, has the resources to support it, and is willing to show up for it makes all the difference. 🧡
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