founder & ceo
Right about the time that the first food bloggers were beginning to realize that their hobby might actually be a job, CookIt’s Founder + CEO quit her job. It was the lure of content – creative recipes, beautiful photography – that drove her to do it. Laurie had long worked in food magazines, but the digital space called. As she saw it, bloggers were the future of food content, replacing costly and time-consuming photo shoots and test kitchens with their one-stop-shop business model. Everything she’d learned working at Bon Appetit, Fine Cooking and Better Homes & Gardens over the course of three decades became the tools and experience she used to start up a business focused on helping bloggers become successful content businesses.
Fast forward to 2015. Over the years, Laurie had built a consulting business, working with dozens of food bloggers to help them draft a brand story, identify their target audience, create a content plan and strategize their brand growth. Many of them went on to become successful businesses, and brands began reaching out to them, offering to partner. When those bloggers came back, seeking advice about how to talk to the brands, how to set rates, how to review contracts, Laurie knew it was time to shift from consulting to management.
Long story short, CookIt Media was born out of the goal to help influencers create strong businesses and build authentic partnerships with brands that value the creator’s authority and connection with their audience. That part of the story has never changed and never will.
Marathon runner, wellness creator, nourishing recipe developer, and now officially CookIt talent. Welcome @onebalancedlife to the roster! 🎉
Taylor, founder of One Balanced Life, has built a deeply engaged community, including a thriving Substack with 41,000+ subscribers. Her audience connects with her balanced, not restrictive, approach and accessible take on food and wellness. 😋
When she’s not in the kitchen, you’ll find Taylor running Town Lake Trail, sipping coffee at local cafés, or enjoying pup snuggles, all while inspiring her community to find joy in eating well and living fully!
Join us in congratulating @adamwitt on hitting 500K subscribers on YouTube! 🎉 From mouthwatering recipe videos to step-by-step how-tos and approachable cooking tips (all delivered with a fun and educational twist!), he’s built a community that keeps coming back for more.
Like the YouTubers say… don’t forget to Like, Comment, and Subscribe (to @adamwitt)! 🙌
Were you tuned into @platesbykody’s Cheesecake Series? 👀 You might have been without even realizing it! Two of the videos went viral - a Fruity Pebbles cheesecake with over 194K likes and a Brown Butter Cornbread cheesecake with 36K+ likes 🍰 Beyond the impressions, this series proves one thing: when it comes to cheesecake, @platesbykody delivers both creativity and credibility!
We’re excited to welcome another incredible creator to our talent roster - Priyanka of @chefpriyanka ! 🎉
Priyanka is a former data scientist turned self-taught, award-winning eco-chef. She’s also a Food Network champion, TV host, author of THE MODERN TIFFIN, columnist for The Washington Post’s “Ecokitchen,” pop-up restaurateur, and TEDx speaker… just to name a few!
On her socials, Priyanka shares globally inspired, plant-based Indian cuisine, blending her travels, culture, and commitment to eco-friendly living. An avid world traveler, she brings bold flavors, sustainability, and personality (bright lipstick and red glasses included) to make vegan food irresistible.
Meet Alexandra of @chefraco - one of the newest additions to the CookIt talent roster! 💛
Alexandra is a professional chef and content creator based in Los Angeles, with nearly a decade of experience in restaurants, catering, and private cheffing. She’s consulted for the Lakers, helping train and elevate their kitchen team, and now runs Performance Chef, a meal prep service specializing in high-protein, anti-inflammatory dishes crafted with dieticians to support recovery and overall wellness. On her socials, Alexandra shares behind-the-scenes glimpses of her culinary journey, giving followers an inside look at her work, recipes, and the passion that drives her craft.
She’s here to build, create, and raise the bar - welcome to CookIt, Alexandra! 🥂
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