We are beyond excited to welcome Maciek Zurawski of Grillin with Dad to the #CookItCrew! Originally from Poland, Maciek had his first taste of American BBQ at age 10 and was immediately hooked. His passion for BBQ was further ignited when his wife (and now business partner) gifted him a grill for Fatherโs Day in 2017. Five years later, Maciek still uses that grill to share his love for cooking outdoors with a highly engaged audience of over 1.2 million followers. Inspired by his affinity for bold ingredients, Maciekโs mission is to create easy-to-follow, flavor-forward recipes that the whole family is sure to love.ย
We sat down with Maciek to learn more about his favorite ingredients, his goals for the future, and his journey to becoming a backyard BBQ icon.
Maciek: I’ve always enjoyed being in the kitchen, you know, even before social media. Iโve always enjoyed trying new recipes, messing around with new foods, and doing stuff on the grill. When I first got on instagram, it really sucked me in even more, because I saw people posting these recipes and pictures, and Iโm thinking ooh, I want to try that!
So I started posting on Instagram and it just kind of grew from there. Eventually it got to the point where I had more recipes I wanted to try, more events I wanted to go to, but not enough time with a full-time job, a regular social life, and a family. So we just decided to take the plunge and try [food blogging] full-time.
Maciek: My background is in finance. I had jobs in banking and financial institutions. My last job was at Allstate insurance in their finance department. It was completely unrelated to cooking, just kind of your standard office job, nine to five, commuting downtown, which was fine. That’s what I went to college for. I enjoyed doing that, but when I started the Instagram page, cooking started to take over. I started to enjoy that much more. I love the freedom, the flexibility, and the creativity to do what I want to do.
@grillinwithdad Pork squared. Easy and delicious #grillinwithdad #bbq #pork #bacon #recipe โฌ Sunday Vibes - Masego & MEDASIN
Maciek: Coming up with recipes is one of the hardest things about this whole thing. I think most of my time is spent trying to think of stuff to make, probably even more than how much time I spend actually making it! I try to make stuff that’s pretty easy, not only for my audience but also for me. I’m not a trained professional, so I try to do things that Iโm good at and can make a good video out of. It’s always tricky to keep coming up with ideas that are not always the same thing, like cooking steaks or chicken every day.ย
My inspiration comes from everywhere. I follow a lot of other creators to see whatโs the hot thing right now. When we’re at restaurants or at friendsโ houses, I like to see what they’re cooking to see if I can put my own spin on it.
Maciek: Protein wise, beef is one of my favorites. My kids love that. We’re a big carnivore family. I really like Mexican flavors and South American flavors with all the different chilies and spices. I like doing different stews and braises with those ingredients.
I’m originally from Poland and thereโs not a lot of chilies there. We still eat a ton of Polish food, but there’s not a lot of heat. So when we first moved to the US, I was like, oh man, this stuff is so good! It’s so much more exciting than like the standard stuff that I grew up eating! So I always like to cook Mexican inspired dishes.
Maciek: My passion for cooking started when I was young. My parents cooked all the time, specifically my mom, so we didnโt really go out to eat. She was always in the kitchen and it was fun to help her out and learn from her. So now I have a chance to do that with my kids. I want them to see that you don’t have to go to a restaurant to get a good meal, you can do it at home and it’s pretty easy.
Maciek: Just being on social media and sharing my passion has kind of drawn in people from all sorts of walks of life. Iโve gotten to meet lots of cool people, including people that I idolized when I was growing up. And then being able to share that with my kids and stuff. It’s been really awesome.
@grillinwithdad Steak night with the kids #grillinwithdad #learnontiktok #CatOnALeash #steak โฌ Fadedๅผๅ(็บฏ้ณไนRemix) - YUNยทๅฐๆ
Maciek:ย I would say it’s definitely never too late. I started my Instagram page when I was 35 years old with kids, which is past that typical social media age. So it’s never too late to start and try new things.
Maciek:ย Thatโs a tough one! Probablyย barbecue ribs. Because one, because they take a couple of hours to cook, so it’s a fun process. And two, I like being able to adjust the recipe exactly to the way that I like my ribs and then sharing them with family and friends.
I have a bunch of different varieties of them on my page, but I would say any sort of barbecue rib recipes are my go-to.
Maciek:ย I want to grow my website more and have a database of all my recipes. I also want to make more YouTube content and create more long form videos, just to show people how to do everything in a little different, more in-depth format than Instagram and TikTok.
Favorite cookbook:ย
Franklin Barbecue: A Meat-Smoking Manifesto
Favorite podcast:
HowToBBQRight
Favorite social media platform:ย
Instagram
Favorite side dish:
Mac and Cheese
Favorite brand of grill:
Big Green Egg
Favorite type of cuisine:
Mexican
Favorite kitchen tool:ย
Cast Iron Skillet
Favorite thing to cook:
BBQ Ribs
Favorite thing to eat:
Steak
Favorite drink:
Bourbon
Counting down to Expo West! โ๏ธ We canโt wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if youโre attending and would like to connect. ๐ค See you next week!
Weโve said it before, and weโll say it againโyeah, thereโs a game on Sunday, but letโs be realโฆ itโs all about the food. ๐ Here are some top-notch recipes from our roster that have to be at your game day watch party! ๐
In-N-Out Animal Style Sliders by @noflakeysalt
Spicy Buffalo Snack Mix by @kasimjhardaway x @hormelfoods
Crab Rangoon Dip by @yessidothecookingg
Cheesy Buffalo Chicken on Texas Toast by @cookinginthemidwest
BLT Dip by @aldentediva
Italian Sushi by @thecookingmawma
Fresh from @specialtyfoodassociationโs Fancy Food Show in Las Vegas! โ๏ธ We had an incredible time exploring the latest and greatest in food innovation. Here are the top trends we spotted that are set to take over 2025!
๐๐ซ๐จ๐ญ๐๐ข๐ง ๐๐๐๐ค๐ฌ: Beans and legumes are stepping up as protein powerhouses! Shoutout to @beanvivo for their innovative salad toppers.
๐๐ฅ๐๐ง๐ญ-๐๐๐ฌ๐๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: From seafood to dairy, plant-based alternatives are booming for all diets! We loved the vegetarian pรขtรฉ from @alexian_pate.
๐๐จ๐จ ๐๐จ๐ซ ๐๐ฎ๐ณ๐ฎ: Yuzu is everywhere! Think chips, popcorn, mayo, and even @celebrity_goatโs Yuzu Citrus flavor.
๐๐ฎ๐ ๐๐ซ ๐๐ฅ๐ญ๐๐ซ๐ง๐๐ญ๐ข๐ฏ๐๐ฌ: Monk fruit, stevia, and allulose are redefining sweet treats! Weโre loving @lakantoโs selection.
๐๐จ๐ฐ & ๐๐จ-๐๐ฅ๐๐จ๐ก๐จ๐ฅ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ: The sober-curious movement is thriving, with sophisticated non-alcoholic wines, spirits, and beers.
๐๐๐ฐ ๐๐ง๐๐๐ค๐ข๐ง๐ ๐
๐จ๐ซ๐ฆ๐๐ญ๐ฌ: Protein-packed crisps, plant-based jerkyโฆ snacks are getting a serious upgrade to fit busy lifestyles!
๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ๐ฌ ๐๐จ๐ฏ๐ข๐ง๐ ๐ญ๐จ ๐๐๐: Big-name spots like @masala.pizza are making their way onto store shelves!
๐๐๐๐ฅ ๐๐ข๐ญ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง๐ฌ: Ready-to-eat meal kits are on the rise! @mycookingbox_na caught our eye.
๐
๐ฅ๐๐ฏ๐จ๐ซ๐๐ ๐๐จ๐ฉ๐๐จ๐ซ๐ง: Butter, step aside! Kraftโs Mac & Cheese popcorn is shaking up the snack aisle.
๐๐๐๐ค๐๐ ๐ข๐ง๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง: Eye-catching designs are stealing the spotlight, with brands like La Narval redefining the tinned fish category.
Weโre counting down the days to the Winter Fancy Food Show by @specialtyfoodassociation in Las Vegas! โ๏ธ In addition to connecting with our favorite brands, @lauriebuck (CEO & Founder) and @molls.benton (EVP) will be trend-hunting and, of course, product tasting!
Weโll hit the ground running on Sunday, 1/19, and be back bright and early on Monday, 1/20.
Laurie will also be joining her classmates from the Maker Prep courseโa program sponsored by the Specialty Food Association. ๐ป Their goal: to learn how to create, finance, distribute, and market a proprietary food business.
Will you be there? Letโs catch up! Email us at [email protected] or [email protected]. ๐ฌ Hope to see you soon!
CookIt has been nominated for the 2024 Creator Agency Award in the Top Creator Agency category, presented by BTI & @withjulyhq! ๐
This recognition means the world to us, and we couldnโt have made it this far without the support of our brand and agency partners, as well as our exclusive talent roster. โค๏ธ
As a women-owned, service-focused agency, we pride ourselves on bringing together brands and influencers who share a passion for food and lifestyle. Our deep niche expertise continues to fuel our growth, and weโre incredibly proud to see our roster of 30+ talented creators continue to thrive.
Voting is LIVE and ends on January 31, 2025! Click the link in our bio to cast your vote.
#CreatorAgencyAwards
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