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This past weekend, #TeamCookIt headed out to Philadelphia to attend Expo East! They spent two days taste testing new products, meeting with up and coming brands, and getting some face time with a few members of the #CookItCrew (shout-out Ed, Jill, Tim, Erin, and Amy)!

Hereโ€™s a look inside our biggest takeaways from the event.

Trends:

  • Popcorn is making a comeback!
  • Better-for-you candy sweetened with sugar alternatives, like monk fruit and alluloseย 
  • Food in pouches – itโ€™s not just for kids!
  • Functional wellness for mental health, stress, and anxiety
  • Sustainability – upcycled foods, organic stewardship, regenerative agriculture, reducing waste and responsible packaging
  • Fruits and veggie snacks, any which way – chewy, dried, gummy, dehydrated, puffed, chipsโ€ฆthe list goes on and on!
  • Root vegetables showing up in convenient ways – think chips, french fries, croutons, and dehydrated snacks
  • Iterations of vegan comfort food, like vegan fried chicken, mac and cheese, and pizza
  • Avocado as an alt protein base
  • Alternative eggsย 
  • Water – Sparkling, still, infused, functional, flavoredโ€ฆyou name it, itโ€™s trending
  • Mocktails and zero-proof spirits
  • Caffeinated snacks and cleaner energy drinks

Tasty products and exciting brands:

ย 
What trends are you most excited about? Let us know in the comments below!

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Counting down to Expo West! โœˆ๏ธ We canโ€™t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if youโ€™re attending and would like to connect. ๐Ÿค See you next week!

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Counting down to Expo West! โœˆ๏ธ We canโ€™t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if youโ€™re attending and would like to connect. ๐Ÿค See you next week!

Fresh from @specialtyfoodassociationโ€™s Fancy Food Show in Las Vegas! โœˆ๏ธ We had an incredible time exploring the latest and greatest in food innovation. Here are the top trends we spotted that are set to take over 2025!

๐๐ซ๐จ๐ญ๐ž๐ข๐ง ๐‡๐š๐œ๐ค๐ฌ: Beans and legumes are stepping up as protein powerhouses! Shoutout to @beanvivo for their innovative salad toppers.

๐๐ฅ๐š๐ง๐ญ-๐๐š๐ฌ๐ž๐ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: From seafood to dairy, plant-based alternatives are booming for all diets! We loved the vegetarian pรขtรฉ from @alexian_pate.

๐™๐จ๐จ ๐Ÿ๐จ๐ซ ๐˜๐ฎ๐ณ๐ฎ: Yuzu is everywhere! Think chips, popcorn, mayo, and even @celebrity_goatโ€™s Yuzu Citrus flavor.

๐’๐ฎ๐ ๐š๐ซ ๐€๐ฅ๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐ฏ๐ž๐ฌ: Monk fruit, stevia, and allulose are redefining sweet treats! Weโ€™re loving @lakantoโ€™s selection.

๐‹๐จ๐ฐ & ๐๐จ-๐€๐ฅ๐œ๐จ๐ก๐จ๐ฅ ๐๐ž๐ฏ๐ž๐ซ๐š๐ ๐ž๐ฌ: The sober-curious movement is thriving, with sophisticated non-alcoholic wines, spirits, and beers.

๐๐ž๐ฐ ๐’๐ง๐š๐œ๐ค๐ข๐ง๐  ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ฌ: Protein-packed crisps, plant-based jerkyโ€ฆ snacks are getting a serious upgrade to fit busy lifestyles!

๐‘๐ž๐ฌ๐ญ๐š๐ฎ๐ซ๐š๐ง๐ญ๐ฌ ๐Œ๐จ๐ฏ๐ข๐ง๐  ๐ญ๐จ ๐ƒ๐“๐‚: Big-name spots like @masala.pizza are making their way onto store shelves!

๐Œ๐ž๐š๐ฅ ๐Š๐ข๐ญ ๐„๐ฑ๐ฉ๐š๐ง๐ฌ๐ข๐จ๐ง๐ฌ: Ready-to-eat meal kits are on the rise! @mycookingbox_na caught our eye.

๐…๐ฅ๐š๐ฏ๐จ๐ซ๐ž๐ ๐๐จ๐ฉ๐œ๐จ๐ซ๐ง: Butter, step aside! Kraftโ€™s Mac & Cheese popcorn is shaking up the snack aisle.

๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: Eye-catching designs are stealing the spotlight, with brands like La Narval redefining the tinned fish category.

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Fresh from @specialtyfoodassociationโ€™s Fancy Food Show in Las Vegas! โœˆ๏ธ We had an incredible time exploring the latest and greatest in food innovation. Here are the top trends we spotted that are set to take over 2025! ๐๐ซ๐จ๐ญ๐ž๐ข๐ง ๐‡๐š๐œ๐ค๐ฌ: Beans and legumes are stepping up as protein powerhouses! Shoutout to @beanvivo for their innovative salad toppers. ๐๐ฅ๐š๐ง๐ญ-๐๐š๐ฌ๐ž๐ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: From seafood to dairy, plant-based alternatives are booming for all diets! We loved the vegetarian pรขtรฉ from @alexian_pate. ๐™๐จ๐จ ๐Ÿ๐จ๐ซ ๐˜๐ฎ๐ณ๐ฎ: Yuzu is everywhere! Think chips, popcorn, mayo, and even @celebrity_goatโ€™s Yuzu Citrus flavor. ๐’๐ฎ๐ ๐š๐ซ ๐€๐ฅ๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐ฏ๐ž๐ฌ: Monk fruit, stevia, and allulose are redefining sweet treats! Weโ€™re loving @lakantoโ€™s selection. ๐‹๐จ๐ฐ & ๐๐จ-๐€๐ฅ๐œ๐จ๐ก๐จ๐ฅ ๐๐ž๐ฏ๐ž๐ซ๐š๐ ๐ž๐ฌ: The sober-curious movement is thriving, with sophisticated non-alcoholic wines, spirits, and beers. ๐๐ž๐ฐ ๐’๐ง๐š๐œ๐ค๐ข๐ง๐  ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ฌ: Protein-packed crisps, plant-based jerkyโ€ฆ snacks are getting a serious upgrade to fit busy lifestyles! ๐‘๐ž๐ฌ๐ญ๐š๐ฎ๐ซ๐š๐ง๐ญ๐ฌ ๐Œ๐จ๐ฏ๐ข๐ง๐  ๐ญ๐จ ๐ƒ๐“๐‚: Big-name spots like @masala.pizza are making their way onto store shelves! ๐Œ๐ž๐š๐ฅ ๐Š๐ข๐ญ ๐„๐ฑ๐ฉ๐š๐ง๐ฌ๐ข๐จ๐ง๐ฌ: Ready-to-eat meal kits are on the rise! @mycookingbox_na caught our eye. ๐…๐ฅ๐š๐ฏ๐จ๐ซ๐ž๐ ๐๐จ๐ฉ๐œ๐จ๐ซ๐ง: Butter, step aside! Kraftโ€™s Mac & Cheese popcorn is shaking up the snack aisle. ๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: Eye-catching designs are stealing the spotlight, with brands like La Narval redefining the tinned fish category.

Weโ€™re counting down the days to the Winter Fancy Food Show by @specialtyfoodassociation in Las Vegas! โœˆ๏ธ In addition to connecting with our favorite brands, @lauriebuck (CEO & Founder) and @molls.benton (EVP) will be trend-hunting and, of course, product tasting!

Weโ€™ll hit the ground running on Sunday, 1/19, and be back bright and early on Monday, 1/20.

Laurie will also be joining her classmates from the Maker Prep courseโ€”a program sponsored by the Specialty Food Association. ๐Ÿ’ป Their goal: to learn how to create, finance, distribute, and market a proprietary food business.

Will you be there? Letโ€™s catch up! Email us at [email protected] or [email protected]. ๐Ÿ’ฌ Hope to see you soon!

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Weโ€™re counting down the days to the Winter Fancy Food Show by @specialtyfoodassociation in Las Vegas! โœˆ๏ธ In addition to connecting with our favorite brands, @lauriebuck (CEO & Founder) and @molls.benton (EVP) will be trend-hunting and, of course, product tasting! Weโ€™ll hit the ground running on Sunday, 1/19, and be back bright and early on Monday, 1/20. Laurie will also be joining her classmates from the Maker Prep courseโ€”a program sponsored by the Specialty Food Association. ๐Ÿ’ป Their goal: to learn how to create, finance, distribute, and market a proprietary food business. Will you be there? Letโ€™s catch up! Email us at laurie@cookit-media.com or molly@cookit-media.com. ๐Ÿ’ฌ Hope to see you soon!

CookIt has been nominated for the 2024 Creator Agency Award in the Top Creator Agency category, presented by BTI & @withjulyhq! ๐ŸŽ‰

This recognition means the world to us, and we couldnโ€™t have made it this far without the support of our brand and agency partners, as well as our exclusive talent roster. โค๏ธ

As a women-owned, service-focused agency, we pride ourselves on bringing together brands and influencers who share a passion for food and lifestyle. Our deep niche expertise continues to fuel our growth, and weโ€™re incredibly proud to see our roster of 30+ talented creators continue to thrive.

Voting is LIVE and ends on January 31, 2025! Click the link in our bio to cast your vote.

#CreatorAgencyAwards

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CookIt has been nominated for the 2024 Creator Agency Award in the Top Creator Agency category, presented by BTI & @withjulyhq! ๐ŸŽ‰ This recognition means the world to us, and we couldnโ€™t have made it this far without the support of our brand and agency partners, as well as our exclusive talent roster. โค๏ธ As a women-owned, service-focused agency, we pride ourselves on bringing together brands and influencers who share a passion for food and lifestyle. Our deep niche expertise continues to fuel our growth, and weโ€™re incredibly proud to see our roster of 30+ talented creators continue to thrive. Voting is LIVE and ends on January 31, 2025! Click the link in our bio to cast your vote. #CreatorAgencyAwards

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