About CookIt - CookIt Media

ABOUT

Meet Team CookIt, a group of expert, ambitious and highly creative individuals who live and breathe this ever-evolving industry, always working to ensure it lives up to its potential.

founder & ceo

Laurie Buckle

Right about the time that the first food bloggers were beginning to realize that their hobby might actually be a job, CookIt’s Founder + CEO quit her job. It was the lure of content – creative recipes, beautiful photography – that drove her to do it. Laurie had long worked in food magazines, but the digital space called. As she saw it, bloggers were the future of food content, replacing costly and time-consuming photo shoots and test kitchens with their one-stop-shop business model. Everything she’d learned working at Bon Appetit, Fine Cooking and Better Homes & Gardens over the course of three decades became the tools and experience she used to start up a business focused on helping bloggers become successful content businesses.

Fast forward to 2015. Over the years, Laurie had built a consulting business, working with dozens of food bloggers to help them draft a brand story, identify their target audience, create a content plan and strategize their brand growth. Many of them went on to become successful businesses, and brands began reaching out to them, offering to partner. When those bloggers came back, seeking advice about how to talk to the brands, how to set rates, how to review contracts, Laurie knew it was time to shift from consulting to management.

Long story short, CookIt Media was born out of the goal to help influencers create strong businesses and build authentic partnerships with brands that value the creator’s authority and connection with their audience. That part of the story has never changed and never will.

meet our team

executive vice president

molly benton

talent manager

aurora satler

talent manager

Jill Snowden

talent manager

ronni martin

content manager

Kira Bernhard

talent coordinator

carly halper

talent coordinator

megan mccarthy

operations manager

Mary whitfield

talent coordinator

lauren shaw

talent manager

kate durkin

interested in joining the cookit team? We'd love to hear from you!

CookIt is a woman-owned and women-run boutique influencer marketing and talent management agency with expertise in the food and lifestyle categories. Our team of ambitious and highly creative individuals thrives on a culture of collaboration, support and respect, working together to create genuine partnerships between brands and influencers.

kind words from our brand partners

Working with CookIt Media has been an exceptional experience. Their team exhibits outstanding communication, dedication, and passion in everything they do. They consistently go above and beyond to ensure the success of every project.

Working with the CookIt Media team has been phenomenal. With a quality roster of influencers with different niches and audiences, we are able to find a mix of influencers that can best support our clients’ brand messaging and goals. We look forward to continuing to work with CookIt and reach new audiences!

Collaborating with CookIt Media has been a wonderful experience! Their team is a true pleasure to work with - fair, organized, strategic and kind. If you’re looking for a talent agency representing some of the best food & lifestyle personalities in the business, CookIt Media has our stamp of approval!