The CookIt Collective is an extension of CookIt’s commitment to long-term creator growth. It brings together consulting, education, and connections designed to help you expand beyond brand partnerships and build a sustainable, creator-led business.
At CookIt, we believe creators are the future—future entrepreneurs, authors, brand builders, and thought leaders. The CookIt Collective is our initiative to help creators grow beyond social media and build lasting businesses, brands, and opportunities.
every engagement begins with consulting
We work with you to:
From there, we activate the CookIt Council
The Council is our invite-only network of trusted experts who are well-equipped to help us help you. Want to write a cookbook? We have a team for you, one that includes a cookbook packager and a literary agent. Want to launch your own line of spices? We’ll connect you with one of the best co-packers in the country. In other words, we identify the Council member who has all the right stuff to help you build your future and set you on a path to success.
Nothing beats meeting the brands we love in real life. 🧡
We spent the week at @specialtyfoodassociation’s Fancy Food Show in NYC catching up with old friends — @thespicehouse, @latourangelle, @colavitausa, @lifewaykefir, @elmhurst1925, @javafactoryroasters, @manischewitzco, @momofukugoods, @isignyamerica — and getting to know some new ones that completely stopped us in our tracks — @jesseandbens, @fishwife, @masa_chips, @davidprotein, @loopini, @eatshameless, @merkatobymarcus, @nongshimusa, @vermontcreamery, and @butchersbonebroth 👀
Swipe for a few of our favorite moments from the floor!
There’s just no substitute for shaking hands, tasting the product, and hearing the story behind it straight from the people building it.
Our founder @lauriebuck sat down with CJ Bruce on @themissingingredientagency podcast to talk about building creator businesses that last!
A few things covered:
🍳 What a decade+ in food media (@bonappetitmag, Fine Cooking, @betterhomesandgardens) taught Laurie about the creator economy
🤝 What actually makes a brand + creator partnership work
📊 Why conversion isn’t the whole story when it comes to measuring influence
🤖 Her take on AI and whether it’s coming for creator jobs
📈 Why the smartest creators are building beyond brand deals - a website, a product, a book, something that’s truly theirs
Full episode is live now on YouTube, Apple Podcasts, Spotify, and Amazon Music! 🎧
P.S. - CJ is looking to feature more food & beverage creators on the show - real conversations about building a business beyond brand deals. If that’s you (or someone on our roster reading this), reach out and we’ll make the intro!
Yesterday, we turned 11! 🎉 While we were busy celebrating, we were reflecting on how this past year has been our most exciting yet. We’ve grown in ways we didn’t expect - and the biggest sign of that? The CookIt Collective, our ground-breaking initiative focused on helping our creators grow beyond social media and build lasting businesses, brands, and opportunities. Not just partnerships - cookbooks, products, websites and more built with our invite-only network of trusted experts - the best in their field. More to come on that! Here’s to 11 years, and everything still to come. 🥂
Last week at CookIt, Talent Coordinator @carly_halper joined @bitsbitesblog and @thecookingmawma at the @nationalrestaurantshow in Chicago - continuing CookIt’s work of showing up alongside its roster, connecting with brands, and supporting their growth across the industry!
In case you missed it, we were on the ground at @natprodexpo West a couple weeks ago, walking the convention alongside some of the incredible talent on our roster, including Ronica from @mymanabites!
While there, Ronica connected in person with @wisecode.ai - an app that lets you scan any food label and instantly breaks down ingredients, reveals how processed it really is, and delivers a clear, science-backed nutrition score. 📱
She captured content on-site, filmed quick sound bites for the brand’s internal and social use, and seamlessly incorporated Expo West footage into her sponsored post - elevating the partnership with a level of authenticity and real-world storytelling you just can’t replicate off-site!
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