The CookIt Collective is an extension of CookItβs commitment to long-term creator growth. It brings together consulting, education, and connections designed to help you expand beyond brand partnerships and build a sustainable, creator-led business.
At CookIt, we believe creators are the futureβfuture entrepreneurs, authors, brand builders, and thought leaders. The CookIt Collective is our initiative to help creators grow beyond social media and build lasting businesses, brands, and opportunities.
every engagement begins with consulting
We work with you to:
From there, we activate the CookIt Council
The Council is our invite-only network of trusted experts who are well-equipped to help us help you. Want to write a cookbook? We have a team for you, one that includes a cookbook packager and a literary agent. Want to launch your own line of spices? Weβll connect you with one of the best co-packers in the country. In other words, we identify the Council member who has all the right stuff to help you build your future and set you on a path to success.
Meet Samantha of @sammymontgoms, one of the newest additions to the CookIt family! π
Samantha grew up in a big Italian family, where homemade pizza, pasta, fresh bread, and wine were always on the table for anyone who walked through the door. Watching (and taste-testing) alongside her parents, grandparents, aunts, and uncles instilled a love for nostalgic Italian dishes, especially pasta, that she now recreates in her own kitchen. That same love for cooking shapes the content she shares today - honest, relatable, and achievable, with simple, sustainable recipes for the everyday cook, cooked from the heart and never overly produced.
Itβs not a CookIt team memberβs birthday without delicious food involved! πΏ @mariah.gr celebrated her birthday at Disneyland by trying all the new foods she hasnβt had yet and rating each one out of 10. Happy birthday, Mariah! π Weβre so excited for everything this year has in store for you! π
Say hello to Sheila of @shewillevolve, who recently joined the CookIt roster! π
Sheila is a Latina creator and mom who serves up bold, crave-worthy recipes that make people stop scrolling, start saving, and head straight to the kitchen - with an EGR of 10.3% on Instagram and 6.3% on TikTok to prove it. Her concepts are anything but ordinary, including a viral hashbrown series that showcases her out-of-the-box creativity. From comfort food twists to clever family-friendly meals, she knows how to turn everyday ingredients into high-performing content with strong ASMR and audience engagement. That same magic carries into her brand work - Sheila loves partnering with brands to create thumb-stopping campaigns that seamlessly spotlight products in fresh, authentic, and delicious ways audiences genuinely want to recreate.
One of our favorite parts of this job? The team behind it. π When @molls.benton was in NYC, of course we turned it into a mini food crawl with the team there - because if thereβs one thing this team agrees on, itβs that the best conversations happen over a good meal. Here are the stops we hit:
1οΈβ£ Mei Lai Wah
2οΈβ£ Toniiβs Fresh Rice Noodle
3οΈβ£ Nom Wah Tea Parlor
Where should the CookIt team hit up next time weβre all in NYC? π
Sharing some recent brand partnerships that the talent on our roster have been killing it with - proof of what happens when creators know exactly who they are and brands know exactly who to trust! π
Swipe for the recipes that are perfect to enjoy as we soak up whatβs left of summer β‘οΈ
π @melissajorealrecipes x @omahasteaks: burger flight featuring the Burger Perfection Flight
π @erinliveswhole x @goultima: lemonade tea refresher hydration drinks
π¦ @imashleybreannn x @betterthanbouillon: cowboy butter grilled shrimp featuring the Roasted Garlic Base
π₯ @allthehealthythings x @thespicehouse: Loaded Bread Dipping Oil featuring the Tuscan Harvest spice blend
π @halezgarciaathome x @landolakesktchn: Buttery Crumble Baked Peaches
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