CookIt Collective - CookIt Media

The CookIt Collective

Strategic consulting for creators ready to build businesses beyond brand partnerships.

What is the CookIt Collective?

The CookIt Collective is an extension of CookIt’s commitment to long-term creator growth. It brings together consulting, education, and connections designed to help you expand beyond brand partnerships and build a sustainable, creator-led business.

Why we built the cookit collective

At CookIt, we believe creators are the future—future entrepreneurs, authors, brand builders, and thought leaders. The CookIt Collective is our initiative to help creators grow beyond social media and build lasting businesses, brands, and opportunities.

We work hand in hand with each creator to define success on their terms—and then build a plan to get there.

How the cookit Collective works

every engagement begins with consulting

We work with you to:

From there, we activate the CookIt Council

the cookit Council

The Council is our invite-only network of trusted experts who are well-equipped to help us help you. Want to write a cookbook? We have a team for you, one that includes a cookbook packager and a literary agent. Want to launch your own line of spices? We’ll connect you with one of the best co-packers in the country. In other words, we identify the Council member who has all the right stuff to help you build your future and set you on a path to success.

ready to grow with a talent agency that understands your value?

testimonials from our talent

“Thank you so much for all the hard work you all have put in! I couldn’t be happier with the support I’ve gotten from Cookit“

“I’m so proud of what we accomplished together this year, and I’m even more excited for what’s ahead. Thank you again for believing in me, advocating for me, and making this such a fun and fulfilling year.”

“I’m incredibly grateful for everything we’ve worked on together this year and for the support, strategy, and advocacy you’ve provided along the way. I couldn’t ask for better partners.”

“ I'm genuinely excited about what we’re building and so grateful to be on this journey with you.”

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Say hello to Sheila of @shewillevolve, who recently joined the CookIt roster! 🎉

Sheila is a Latina creator and mom who serves up bold, crave-worthy recipes that make people stop scrolling, start saving, and head straight to the kitchen - with an EGR of 10.3% on Instagram and 6.3% on TikTok to prove it. Her concepts are anything but ordinary, including a viral hashbrown series that showcases her out-of-the-box creativity. From comfort food twists to clever family-friendly meals, she knows how to turn everyday ingredients into high-performing content with strong ASMR and audience engagement. That same magic carries into her brand work - Sheila loves partnering with brands to create thumb-stopping campaigns that seamlessly spotlight products in fresh, authentic, and delicious ways audiences genuinely want to recreate.

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One of our favorite parts of this job? The team behind it. 💛 When @molls.benton was in NYC, of course we turned it into a mini food crawl with the team there - because if there’s one thing this team agrees on, it’s that the best conversations happen over a good meal. Here are the stops we hit:

1️⃣ Mei Lai Wah
2️⃣ Tonii’s Fresh Rice Noodle
3️⃣ Nom Wah Tea Parlor

Where should the CookIt team hit up next time we’re all in NYC? 🚕

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One of our favorite parts of this job? The team behind it. 💛 When @molls.benton was in NYC, of course we turned it into a mini food crawl with the team there - because if there’s one thing this team agrees on, it’s that the best conversations happen over a good meal. Here are the stops we hit:

1️⃣ Mei Lai Wah
2️⃣ Tonii’s Fresh Rice Noodle
3️⃣ Nom Wah Tea Parlor

Where should the CookIt team hit up next time we’re all in NYC? 🚕

Sharing some recent brand partnerships that the talent on our roster have been killing it with - proof of what happens when creators know exactly who they are and brands know exactly who to trust! 🌞

Swipe for the recipes that are perfect to enjoy as we soak up what’s left of summer ➡️

🍔 @melissajorealrecipes x @omahasteaks: burger flight featuring the Burger Perfection Flight

🍋 @erinliveswhole x @goultima: lemonade tea refresher hydration drinks

🦐 @imashleybreannn x @betterthanbouillon: cowboy butter grilled shrimp featuring the Roasted Garlic Base

🥗 @allthehealthythings x @thespicehouse: Loaded Bread Dipping Oil featuring the Tuscan Harvest spice blend

🍑 @halezgarciaathome x @landolakesktchn: Buttery Crumble Baked Peaches

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Say hello to Alexi of @eatwell.withlex, who recently joined the CookIt roster! 🎉

As a DC-based mom of two, Alexi knows firsthand how overwhelming feeding kids can feel - so she created a space to help, sharing baby, toddler, and family meals her kids actually eat. What sets her apart is that she goes beyond the recipe to tackle real everyday struggles like picky eating and decision fatigue, giving busy parents approachable, stress-free solutions they can feel confident about.

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Say hello to Alexi of @eatwell.withlex, who recently joined the CookIt roster! 🎉

As a DC-based mom of two, Alexi knows firsthand how overwhelming feeding kids can feel - so she created a space to help, sharing baby, toddler, and family meals her kids actually eat. What sets her apart is that she goes beyond the recipe to tackle real everyday struggles like picky eating and decision fatigue, giving busy parents approachable, stress-free solutions they can feel confident about.

Last week, our LA-based team member @molls.benton made her way to NYC! 🚕 A working session with @ronninicole at @withjulyhq, time with fellow talent managers from other agencies, and of course, plenty of scoping out the food scene.

Some of our best work happens exactly like this, in person, across time zones, learning from the wider industry around us.

This is what CookIt culture looks like: a team that shows up for each other, wherever we are. 💛

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Last week, our LA-based team member @molls.benton made her way to NYC! 🚕 A working session with @ronninicole at @withjulyhq, time with fellow talent managers from other agencies, and of course, plenty of scoping out the food scene.

Some of our best work happens exactly like this, in person, across time zones, learning from the wider industry around us.

This is what CookIt culture looks like: a team that shows up for each other, wherever we are. 💛

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