Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday.
Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, turkey tutorials, cookie exchanges, boozy eggnog recipes, and gift guides. The smart influencer already has their content calendar ready to go, and the smart brand is already making plans for their holiday promotions.
In influencer marketing, supply and demand look different in Q4 than they do during any other time of year. Influencers’ calendars begin filling up with holiday partnerships as early as July. With higher demand and factors like exclusivity agreements in play, rates can often increase and rush fees may apply to partnerships that get booked late in the game.
That’s why the only way to really “win” in Q4 is to get a jump on your influencer marketing strategy now, while influencers can make room for you in their calendars, and while you still have the time to build out a results-focused strategy that will help you increase awareness, build authority, and connect with your target audience.
At CookIt, we’re here to help you get out ahead of the holiday rush, partner with the right influencers who can position your product squarely in the center of that big holiday conversation, and get the best results for your investment.
Don’t be late to the holiday party! We’re excited to help you create a digital marketing strategy that will crush your goals.
— Laurie Buckle, CEO + Founder
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
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