Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday.
Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, turkey tutorials, cookie exchanges, boozy eggnog recipes, and gift guides. The smart influencer already has their content calendar ready to go, and the smart brand is already making plans for their holiday promotions.
In influencer marketing, supply and demand look different in Q4 than they do during any other time of year. Influencers’ calendars begin filling up with holiday partnerships as early as July. With higher demand and factors like exclusivity agreements in play, rates can often increase and rush fees may apply to partnerships that get booked late in the game.
That’s why the only way to really “win” in Q4 is to get a jump on your influencer marketing strategy now, while influencers can make room for you in their calendars, and while you still have the time to build out a results-focused strategy that will help you increase awareness, build authority, and connect with your target audience.
At CookIt, we’re here to help you get out ahead of the holiday rush, partner with the right influencers who can position your product squarely in the center of that big holiday conversation, and get the best results for your investment.
Don’t be late to the holiday party! We’re excited to help you create a digital marketing strategy that will crush your goals.
— Laurie Buckle, CEO + Founder
We’re incredibly honored to be nominated for Top Boutique Agency in @withjulyhq’s 2025 Creator Agency Awards! 🎉
CookIt turned 10 last year, a milestone that gave us the opportunity to reflect not only on how far we’ve come, but on where the creator economy is headed next.
With that perspective, we’ve become increasingly clear about one thing: the future of this industry belongs to creators who are built for longevity, not just momentary reach. That belief has shaped how we operate and why we’ve continued to evolve the traditional agency model — placing creators and their growth at the center of everything we do.
If you think like we do, please vote for us via the link in our bio. It only takes a minute. And thank you for supporting what we’re building!
Starting off the year strong! @imashleybreannn on the CookIt roster reached 100K followers on Instagram yesterday! 🎉 Swipe through memory lane to revisit some favorite partnerships along the way, including @getgraza, @labreabakery, and @amoretti. 💛
And just like that, 2025 came to a close the best way we know how. ✨ With great people. With good food. With a holiday party that turned into a hands-on cooking class with @thefooddragon, learning how to make @thefooddragon’s homemade gnocchi sardi with pistachio pesto. Grateful for this team, our talent, our brand partners, and everything we accomplished this year! 🥂
This past weekend, our Founder & CEO @lauriebuck attended @cherrybombe’s Jubilee in Los Angeles, a celebration devoted to women in food. From restaurants to cookbooks, bakers to winemakers, every conversation and every bite reflected the creativity and drive of this community.
Icons were everywhere, including @nancysilverton, who kicked off the weekend with a backyard gathering at her home, @mollybaz, @chefmelissaking, @suzannegoin, and @kerrybombe, women whose talent and vision have helped shape today’s food culture.
What stood out most was the spirit of the Jubilee itself: inspiring, generous, and truly “the Bombe.”
When you work with talent as driven and creative as the ones on our roster, showing up for them isn’t a question, it’s a priority! Yesterday, @lauriebuck and @molls.benton from Team CookIt joined Meg of @ainttooproudtomeg at the @saltworthstudio, where Meg is deep in the middle of a new, can’t-say-too-much-yet kind of project. (Spoiler: it’s big, and it’s going to be SO good.) 👀
It’s not unusual for us to hop on a plane, walk a trade show floor, or spend a day behind the scenes - whatever it takes to support the talent we work with. Because when you’re a talent building something new, having a team that believes in your vision, has the resources to support it, and is willing to show up for it makes all the difference. 🧡
© 2025 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions
