Think about social media as a big conversation that shape shifts around the things that interest us, from seasons to trends to personalities. For brands, the most important conversation happens around the biggest selling season of the year: holiday.
Come late September, we’re looking at three-plus months of conversation about spooktacular treats, pumpkin spice everything, turkey tutorials, cookie exchanges, boozy eggnog recipes, and gift guides. The smart influencer already has their content calendar ready to go, and the smart brand is already making plans for their holiday promotions.
In influencer marketing, supply and demand look different in Q4 than they do during any other time of year. Influencers’ calendars begin filling up with holiday partnerships as early as July. With higher demand and factors like exclusivity agreements in play, rates can often increase and rush fees may apply to partnerships that get booked late in the game.
That’s why the only way to really “win” in Q4 is to get a jump on your influencer marketing strategy now, while influencers can make room for you in their calendars, and while you still have the time to build out a results-focused strategy that will help you increase awareness, build authority, and connect with your target audience.
At CookIt, we’re here to help you get out ahead of the holiday rush, partner with the right influencers who can position your product squarely in the center of that big holiday conversation, and get the best results for your investment.
Don’t be late to the holiday party! We’re excited to help you create a digital marketing strategy that will crush your goals.
— Laurie Buckle, CEO + Founder
Team CookIt is Team Hot Sauce! 🔥 @melindasfoods is a long-term partner of ours, and we’re so appreciative of the relationship we’ve built with them. On top of that, they surprised our team with generous packages of hot sauces, and we’ve been having the best time trying them all!
Here’s how a few of us have been enjoying them:
@mariah.gr on chicken nuggets
@carly_vanderlee on tacos
@whatscookingwithaurora on chicken wings
@meg_hallinan on pizza
Thank you, @melindasfoods, for always showing up for us and for our talent. We’re so grateful for this partnership and everything that comes with it! 🌶️
Welcome to the roster, @reallittlemeals! 🎉 Ashley is a mom of three who makes feeding kids easier for parents. Her simple, realistic meal and snack ideas for babies, toddlers, kids, and the whole family use everyday ingredients, come together fast, and sneak in nutrition without the fuss.
Most of her recipes are inspired by what she’s making for her own family, so they’re tested in a real kitchen with real little eaters.
Outside the kitchen, you’ll find her with a good book or trying a new restaurant with her husband!
Prime Day may be over, but the scroll never stops! When every brand is shouting about a deal, the right creator helps your product cut through. @drinkorgain teamed up with our roster to do exactly that for their @amazon Prime Day whey protein powder sale. 🙌
With the holidays coming up, there are even more sales and products fighting for attention. If you want your brand to be the one people remember, let’s find your creators. 🎁 Reach out on our website via the link in bio, or send us a DM!
Huge thanks to our brand partners for the thoughtful goodies at our offsite - it truly made our time together even better, and reminded us how lucky we are to work with brands that believe in our talent as much as we do. We’re so grateful for your generosity and for partnerships that feel like real relationships. 💛
@drinklmnt for the electrolytes
@goultima for keeping us hydrated
@daiyafoods for the sweet treats
@bentgo for the water bottles
@bienasnacks for the snacks
@staub_usa for the mugs
@churnfoods with the butters
@thespicehouse with the seasoning
@californiaoliveranch with the olive oil
@grillin_with_dad with the seasoning and rubs
One campaign. So many ways to tell the story! 🥩 CookIt teamed up with @omahasteaks, and our talent showed exactly why having range on the roster matters:
• @theproteinsnackqueen shares what she looks for when choosing a protein source
• @cookinginthemidwest’s Steak Dirty Fry Burritos
• @therealfooddietitians’ Tuscan Chicken and Orzo Mini Casseroles
• @eatwell.withlex’s Dinner Formula
• @noflakeysalt shows how to cook steak like a chef
• @erinliveswhole’s One Pot Ground Beef Pasta Skillet
Every creator brought their own voice and audience to the table, and brands get to choose the creators that fit best. 💛
If you’re planning a campaign, reach out via our website and we’ll help you find the right creators for your brand!
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