Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry!
Influencers are pros at creating gift guides that appeal to specific audience segments. Sponsoring a guide that aligns well with your product and goals is a quick path to your target consumer’s gift list.
Consumers are always looking for ways to get out of the kitchen and spend more time with their family and guests. Offering time-saving tricks, make-ahead recipes, and other how-to content on your social channels will help them see why they need your product at their holiday tables.
Some recipes will always be a hit with consumers, no matter how much their holiday tables change over the years. Showcase your product in those classic recipes that will be gifted, served at gatherings, and shared with loved ones as they have been for generations.
Can your product accommodate plant-based diets? Is it the perfect cocktail accessory? Partnering with influencers who can showcase your product in specific applications is a pathway to building brand awareness and reaching new consumer segments.
Gatherings are back on the table this year! Building a campaign with creative lifestyle influencers who excel at all-things entertaining will help consumers envision your product on their tables, in crowd-pleasing recipes, and more.