5 Tips to Jumpstart Your Holiday Marketing Plan

Welcome to Holiday 2021! From gift guides to entertaining tips to celebratory recipes, there are so many opportunities for brands to reach their target consumers with content that inspires and helps make the season a success. But hurry!

While we’re all looking forward to gifts and gatherings again, the holidays may look a bit different this year. Lack of inventory, staff shortages, and shipping delays mean that the 2021 holiday shopping season will be starting earlier than ever. Crafty consumers are already planning get-togethers and getting ahead on their gift lists.
Here are five ideas you can execute right now to kick your holiday marketing strategy into gear:
1. Sponsor a gift guide (or two, or three…) 
Influencers are pros at creating gift guides that appeal to specific audience segments. Sponsoring a guide that aligns well with your product and goals is a quick path to your target consumer’s gift list.
2. Consider convenience.
Consumers are always looking for ways to get out of the kitchen and spend more time with their family and guests. Offering time-saving tricks, make-ahead recipes, and other how-to content on your social channels will help them see why they need your product at their holiday tables.
3. Make it nostalgic.
Some recipes will always be a hit with consumers, no matter how much their holiday tables change over the years. Showcase your product in those classic recipes that will be gifted, served at gatherings, and shared with loved ones as they have been for generations.
4. Narrow your focus.
Can your product accommodate plant-based diets? Is it the perfect cocktail accessory? Partnering with influencers who can showcase your product in specific applications is a pathway to building brand awareness and reaching new consumer segments.
5. Don’t forget about lifestyle content.
Gatherings are back on the table this year! Building a campaign with creative lifestyle influencers who excel at all-things entertaining will help consumers envision your product on their tables, in crowd-pleasing recipes, and more.
— Laurie Buckle, CEO + Founder

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