What's Trending in March

Spring is right around the corner, temperatures are creeping up, and consumers are itching to put away their winter coats (even though it’s still freezing in a good chunk of the US). From Mardi Gras to spring cleaning to casserole recipes, there’s no shortage of seasonal trends for brands and influencers to incorporate into their content calendars this coming month.

Notable Dates

Women’s History Month – March 1st marks the start of Women’s History Month! This month is dedicated to celebrating the achievements and contributions that women have made to history, culture, and society.
International Women’s Day – It’s only right that International Women’s Day is celebrated during Women’s History Month, so make sure you mark your calendars and show all the women in your life a little extra love on March 8th.
Mardi Gras – Get ready to party, because Fat Tuesday falls on March 1st this year. Mardi Gras technically symbolizes the last day before Lent, but it’s a day of festivities and feasting that anyone can participate in.
Pi Day – March 14th is Pi Day! It’s the annual celebration of the mathematical constant π, and also the perfect excuse to bake (and eat!) lots of pie.
First Day of Spring – March 20th kicks off a new season full of sunshine, flowers, spring cleaning, and of course, spring allergies.

Trending Topics

Spring Cleaning – Spring is just a few weeks away and consumers are not only looking to debulk their wardrobes, but also their kitchens. Searches for food storage containers, pantry/fridge organization inspo, and clean-out-your-pantry recipes are climbing and are predicted to continue trending upwards as spring nears.
- This trend is perfect for: cleaning supply brands, storage container brands, kitchen tool brands, lifestyle influencers, and food influencers focused on easy and accessible meals.

Casserole recipes – Dust off your favorite casserole dish, because the search for “easy casserole recipes” is on the rise, according to Pinterest Trends.
- This trend is perfect for: cookware brands, meat brands, pasta/grain brands, cheese/dairy brands, kitchen tool brands, family-focused influencers, and food influencers focused on comfort foods.
Fresh pet food – Food trends aren’t just for humans! Consumers are looking for ways to feed every member of their family (even the four-legged ones) food that’s delicious and nutritious. The Farmer’s Dog and Spot & Tango are two of the top searched brands according to the Exploding Topics tool.
- This trend is perfect for: fresh pet food brands, pet dish brands, pet accessory brands, influencers with pets, family-focused influencers, and health and wellness influencers.
Collagen – Collagen has been a hot topic for a while now, but recently, new collagen-loaded products have been popping up all over the market. Consumers are searching for supplements designed to support healthy hair, skin, nails, and joints in the form of bone broth, gummies, chocolate, and even collagen water.
- This trend is perfect for: wellness brands, vitamin brands, health food brands, vegan/vegetarian brands, lifestyle influencers, and food influencers focused on eating healthy.
St. Patrick’s Day: Whether you’re planning on spending St. Patrick’s Day bar hopping around town or in the kitchen cooking a traditional Irish meal, this holiday has everyone buzzing (and that’s not just the beer talking).
- This trending topic is perfect for beer and liquor brands, potato brands, kitchen tool brands, cheese brands, dairy brands, cookware brands, international brands, sauce and spice brands, and brands and influencers with Irish roots.