Cue the yearly “It’s Gonna Be May” JT memes because this year is flying by! Between grad parties, Mother’s Day celebrations, and Memorial Day barbecues, May marks the unofficial but much anticipated start of summer. As we transition into the warmer months, the conversation across the social landscape will turn to backyard parties, road trips (and snacks!), beach days, burgers on the grill, and summer foods. Let your consumers and audience know where your brand and content fits in with the topics gaining traction this month, and you’ll be ahead of the game.

Notable Dates

• Asian American and Pacific Islander Heritage Month – May marks the start of AAPI Heritage Month, an annual celebration that recognizes the historical and cultural contributions of individuals and groups of Asian and Pacific Islander descent to the United States. Curious how to celebrate? Support Asian-owned businesses, eat at local Asian-owned restaurants, or have a potluck featuring authentic recipes from your favorite Asian food blogger.

• Cinco de Mayo (May 5th) – Cinco de Mayo, a day dedicated to embracing Mexican-American culture, is celebrated every year on May 5th with lots of good food, festive music, and plenty of fun cocktails. This holiday is the perfect opportunity for brands with Mexican roots to partner with influencers who share a love of Mexican cuisine to cook up some delicious (and spicy!) content.

• Mother’s Day (May 8th) – Don’t forget to call your mom because May 8th is Mother’s Day! Your audience and consumers will be celebrating their moms and grandmothers in all kinds of ways, from breakfast in bed to a festive family brunch. They’ll also be shopping for flowers, chocolates, bottles of bubbly and more!

• Memorial Day (May 30th) – Did someone say three-day weekend? Whether you’re planning content around family cookouts, road trips or beach picnics, the much-anticipated holiday will be a hot topic on everyone’s socials. Get creative with all the ways your product can make the celebrations special.
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