Everyone knows that social media algorithms are constantly changing, and Facebook and Instagram are no exception. That said, these platforms are trying to be more transparent about how content is ranked, shown, and moderated. Check out the official statements on “How Instagram Works” and “How Facebook Works”.
There are many resources out there with tips and tricks on how to go viral, but when it comes to building a loyal audience and a cohesive brand, CARE-ing is key!
It’s no secret that posting often is the best way to stay relevant on social media. Meta recommends aiming for “at least one story (4-7 slides) every day, 4 Feed posts per week, 3 Reels per week, and 1-2 longer episodic videos per week at a planned cadence.” The best time to post varies depending on your audience demographics, but generally, mid-morning weekdays seem to be the sweet spot.
Our number one tip for growing authentically? Be authentic. Write your captions in first person, show your face often, share life changes and milestones, and showcase your personality. Make your audience feel like they are an important part of your life (because they are!).
At the root of it, social media is all about connections and conversation. Join in on conversations that people are having, or start your own about topics that are important to you. Don’t be afraid to weigh in on current events. Re-share articles and posts, participate in trends, and stay up to date with what’s happening in the world outside of your own bubble.
Engaging with your audience is a huge part of growth. People want to see that there is a real person behind that highly curated feed. Responding to your comments encourages other people to comment, and more comments equals more distribution. Commenting on content from other accounts can also lead to follower growth.
A smart, engaging feed with content your followers value is the first step to getting brands’ attention. Check out our blog post on How to Attract Brands as an Influencer for more tips!
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.
These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!
Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!
Counting down to Expo West! ✈️ We can’t wait to try new products, eat too much cheese, and connect with friends, clients, and new faces. Our CEO and Founder, @lauriebuck, will be there representing CookIt, so drop a comment or send us a DM to let us know if you’re attending and would like to connect. 🤝 See you next week!
© 2025 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions