We are beyond excited to welcome Maciek Zurawski of Grillin with Dad to the #CookItCrew! Originally from Poland, Maciek had his first taste of American BBQ at age 10 and was immediately hooked. His passion for BBQ was further ignited when his wife (and now business partner) gifted him a grill for Father’s Day in 2017. Five years later, Maciek still uses that grill to share his love for cooking outdoors with a highly engaged audience of over 1.2 million followers. Inspired by his affinity for bold ingredients, Maciek’s mission is to create easy-to-follow, flavor-forward recipes that the whole family is sure to love.
We sat down with Maciek to learn more about his favorite ingredients, his goals for the future, and his journey to becoming a backyard BBQ icon.
Maciek: I’ve always enjoyed being in the kitchen, you know, even before social media. I’ve always enjoyed trying new recipes, messing around with new foods, and doing stuff on the grill. When I first got on instagram, it really sucked me in even more, because I saw people posting these recipes and pictures, and I’m thinking ooh, I want to try that!
So I started posting on Instagram and it just kind of grew from there. Eventually it got to the point where I had more recipes I wanted to try, more events I wanted to go to, but not enough time with a full-time job, a regular social life, and a family. So we just decided to take the plunge and try [food blogging] full-time.
Maciek: My background is in finance. I had jobs in banking and financial institutions. My last job was at Allstate insurance in their finance department. It was completely unrelated to cooking, just kind of your standard office job, nine to five, commuting downtown, which was fine. That’s what I went to college for. I enjoyed doing that, but when I started the Instagram page, cooking started to take over. I started to enjoy that much more. I love the freedom, the flexibility, and the creativity to do what I want to do.
@grillinwithdad Pork squared. Easy and delicious #grillinwithdad #bbq #pork #bacon #recipe ♬ Sunday Vibes - Masego & MEDASIN
Maciek: Coming up with recipes is one of the hardest things about this whole thing. I think most of my time is spent trying to think of stuff to make, probably even more than how much time I spend actually making it! I try to make stuff that’s pretty easy, not only for my audience but also for me. I’m not a trained professional, so I try to do things that I’m good at and can make a good video out of. It’s always tricky to keep coming up with ideas that are not always the same thing, like cooking steaks or chicken every day.
My inspiration comes from everywhere. I follow a lot of other creators to see what’s the hot thing right now. When we’re at restaurants or at friends’ houses, I like to see what they’re cooking to see if I can put my own spin on it.
Maciek: Protein wise, beef is one of my favorites. My kids love that. We’re a big carnivore family. I really like Mexican flavors and South American flavors with all the different chilies and spices. I like doing different stews and braises with those ingredients.
I’m originally from Poland and there’s not a lot of chilies there. We still eat a ton of Polish food, but there’s not a lot of heat. So when we first moved to the US, I was like, oh man, this stuff is so good! It’s so much more exciting than like the standard stuff that I grew up eating! So I always like to cook Mexican inspired dishes.
Maciek: My passion for cooking started when I was young. My parents cooked all the time, specifically my mom, so we didn’t really go out to eat. She was always in the kitchen and it was fun to help her out and learn from her. So now I have a chance to do that with my kids. I want them to see that you don’t have to go to a restaurant to get a good meal, you can do it at home and it’s pretty easy.
Maciek: Just being on social media and sharing my passion has kind of drawn in people from all sorts of walks of life. I’ve gotten to meet lots of cool people, including people that I idolized when I was growing up. And then being able to share that with my kids and stuff. It’s been really awesome.
@grillinwithdad Steak night with the kids #grillinwithdad #learnontiktok #CatOnALeash #steak ♬ Faded异域(纯音乐Remix) - YUN·小林
Maciek: I would say it’s definitely never too late. I started my Instagram page when I was 35 years old with kids, which is past that typical social media age. So it’s never too late to start and try new things.
Maciek: That’s a tough one! Probably barbecue ribs. Because one, because they take a couple of hours to cook, so it’s a fun process. And two, I like being able to adjust the recipe exactly to the way that I like my ribs and then sharing them with family and friends.
I have a bunch of different varieties of them on my page, but I would say any sort of barbecue rib recipes are my go-to.
Maciek: I want to grow my website more and have a database of all my recipes. I also want to make more YouTube content and create more long form videos, just to show people how to do everything in a little different, more in-depth format than Instagram and TikTok.
Favorite cookbook:
Franklin Barbecue: A Meat-Smoking Manifesto
Favorite podcast:
HowToBBQRight
Favorite social media platform:
Instagram
Favorite side dish:
Mac and Cheese
Favorite brand of grill:
Big Green Egg
Favorite type of cuisine:
Mexican
Favorite kitchen tool:
Cast Iron Skillet
Favorite thing to cook:
BBQ Ribs
Favorite thing to eat:
Steak
Favorite drink:
Bourbon
In case you missed it, we were on the ground at @natprodexpo West a couple weeks ago, walking the convention alongside some of the incredible talent on our roster, including Ronica from @mymanabites!
While there, Ronica connected in person with @wisecode.ai - an app that lets you scan any food label and instantly breaks down ingredients, reveals how processed it really is, and delivers a clear, science-backed nutrition score. 📱
She captured content on-site, filmed quick sound bites for the brand’s internal and social use, and seamlessly incorporated Expo West footage into her sponsored post - elevating the partnership with a level of authenticity and real-world storytelling you just can’t replicate off-site!
Last week, Talent Coordinator Carly Halper was joined by Katie of @bitsbitesblog from the CookIt roster to attend @theinspiredhomeshow, a premier event for home and housewares brands. It was another successful event - making new connections with brands in person, learning more about their marketing and campaign strategies for the year, and introducing CookIt to the community. 🎉
Exploring the show floor, we connected with both familiar brands from last year and new ones, including @haden_usa, @brodandtaylor, and Gibson Homeware. It was clear that many brands are increasingly embracing influencer marketing, especially for new product launches, recognizing the value of influencer partnerships alongside more traditional approaches. With so many brands open to collaboration and innovation, we’re excited for what’s ahead - stay tuned for upcoming partnerships and opportunities!
Back from Expo West last week and still thinking about the innovations we saw across the show floor. 💛 One theme came up again and again: familiar foods being reimagined through function, format, and nostalgia! Here are the trends that stood out:
🍟 𝐀𝐧𝐢𝐦𝐚𝐥 𝐅𝐚𝐭𝐬 𝐌𝐚𝐤𝐢𝐧𝐠 𝐚 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤: Beef tallow is back! @steaknshake leaned into tallow fries, and traditional fats and less processed frying mediums are gaining traction.
🌾 𝐅𝐢𝐛𝐞𝐫 𝐚𝐬 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭: Protein remains strong, but fiber is quickly emerging as the new functional hero.
🥛 𝐒𝐚𝐯𝐨𝐫𝐲 𝐌𝐢𝐥𝐤 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Plant-based milks are expanding beyond sweet or neutral flavors. Have you heard of @oatly’s popcorn milk?
🍝 𝐁𝐞𝐭𝐭𝐞𝐫-𝐟𝐨𝐫-𝐘𝐨𝐮 𝐏𝐚𝐬𝐭𝐚: The pasta category continues to evolve with strong better-for-you positioning like with @eatbanza’s showcased gluten-free shells!
🍕 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐅𝐫𝐨𝐳𝐞𝐧 𝐏𝐢𝐳𝐳𝐚: Frozen pizza is premiumizing - @larossipizza stood out with pizzas produced directly in Italy, reinforcing the imported authenticity angle!
🥟 𝐒𝐨𝐮𝐩 𝐃𝐮𝐦𝐩𝐥𝐢𝐧𝐠 𝐒𝐮𝐫𝐠𝐞: Soup dumplings continue to expand. @eat.mila impressed with flavors like Spicy Hot Pot Beef!
🍫 𝐃𝐚𝐭𝐞𝐬 𝐚𝐬 𝐚 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐒𝐰𝐞𝐞𝐭𝐞𝐧𝐞𝐫 𝐚𝐧𝐝 𝐂𝐚𝐫𝐫𝐢𝐞𝐫: Dates are showing up more as a natural sweetener and product base. We loved @frenchsquirrel.co’s peanut butter stuffed dates!
🥔 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐡𝐢𝐩’𝐢𝐟𝐢𝐞𝐝: Brands are turning unexpected foods into crunchy chip formats (like @little.latke and @mamametempehchips).
🧀 𝐂𝐨𝐭𝐭𝐚𝐠𝐞 𝐂𝐡𝐞𝐞𝐬𝐞 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲 𝐅𝐨𝐫𝐦𝐚𝐭: Cottage cheese is still having a major moment!
🥑 𝐀𝐯𝐨𝐜𝐚𝐝𝐨 𝐎𝐢𝐥 𝐎𝐧 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞: @eatsimpli and other brands see avocado oil as a healthier option.
📱 𝐔𝐏𝐅 𝐚𝐧𝐝 𝐑𝐎𝐂: Ultra Processed Foods and Regenerative Organic Certified ingredients got a lot of attention this year. @wisecode.ai, a new AI-powered app, lets you scan barcodes to detect UPF foods - how cool!
✨ 𝐁𝐨𝐨𝐬𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: In the supplement world, it’s all about collagen, peptides, colostrum, prebiotics, and whey.
Huge congratulations to Ronica of @mymanabites from the CookIt talent roster on hitting 1 million followers on Facebook! 🎉
When asked what fueled her incredible growth, Ronica shared:
“Consistency and community made all the difference. I showed up every day posting recipes that reflect me, whether it’s wellness, family meals, or a yummy dessert, and connected with my audience by responding to comments and engaging with them. With this, Facebook gave me a platform to grow from 400 followers to 1 million in under two years.”
This milestone is truly no small feat. Cheers to showing up, staying authentic, and building a community that loves every bite! 👏
Welcome Isabelle of @foodbaby.bklyn to the CookIt talent roster! 💛 Based in New York, she’s all about celebrating everyday life in the city. From running and yoga to painting, ceramics, and photography, she blends her many passions with a love for food, culture, and creativity, creating a lifestyle-inspired feed that feels both authentic and vibrant!
Drawing from her Chinese and Portuguese heritage, @foodbaby.bklyn creates recipes that honor family traditions while embracing the diverse flavors of New York. 🚕 She loves learning from the city’s food community and sharing those discoveries with her audience, inspiring them to cook, explore, and appreciate food as a meaningful part of everyday life!
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