We are beyond excited to welcome Maciek Zurawski of Grillin with Dad to the #CookItCrew! Originally from Poland, Maciek had his first taste of American BBQ at age 10 and was immediately hooked. His passion for BBQ was further ignited when his wife (and now business partner) gifted him a grill for Fatherβs Day in 2017. Five years later, Maciek still uses that grill to share his love for cooking outdoors with a highly engaged audience of over 1.2 million followers. Inspired by his affinity for bold ingredients, Maciekβs mission is to create easy-to-follow, flavor-forward recipes that the whole family is sure to love.Β
We sat down with Maciek to learn more about his favorite ingredients, his goals for the future, and his journey to becoming a backyard BBQ icon.
Maciek: I’ve always enjoyed being in the kitchen, you know, even before social media. Iβve always enjoyed trying new recipes, messing around with new foods, and doing stuff on the grill. When I first got on instagram, it really sucked me in even more, because I saw people posting these recipes and pictures, and Iβm thinking ooh, I want to try that!
So I started posting on Instagram and it just kind of grew from there. Eventually it got to the point where I had more recipes I wanted to try, more events I wanted to go to, but not enough time with a full-time job, a regular social life, and a family. So we just decided to take the plunge and try [food blogging] full-time.
Maciek: My background is in finance. I had jobs in banking and financial institutions. My last job was at Allstate insurance in their finance department. It was completely unrelated to cooking, just kind of your standard office job, nine to five, commuting downtown, which was fine. That’s what I went to college for. I enjoyed doing that, but when I started the Instagram page, cooking started to take over. I started to enjoy that much more. I love the freedom, the flexibility, and the creativity to do what I want to do.
@grillinwithdad Pork squared. Easy and delicious #grillinwithdad #bbq #pork #bacon #recipe β¬ Sunday Vibes - Masego & MEDASIN
Maciek: Coming up with recipes is one of the hardest things about this whole thing. I think most of my time is spent trying to think of stuff to make, probably even more than how much time I spend actually making it! I try to make stuff that’s pretty easy, not only for my audience but also for me. I’m not a trained professional, so I try to do things that Iβm good at and can make a good video out of. It’s always tricky to keep coming up with ideas that are not always the same thing, like cooking steaks or chicken every day.Β
My inspiration comes from everywhere. I follow a lot of other creators to see whatβs the hot thing right now. When we’re at restaurants or at friendsβ houses, I like to see what they’re cooking to see if I can put my own spin on it.
Maciek: Protein wise, beef is one of my favorites. My kids love that. We’re a big carnivore family. I really like Mexican flavors and South American flavors with all the different chilies and spices. I like doing different stews and braises with those ingredients.
I’m originally from Poland and thereβs not a lot of chilies there. We still eat a ton of Polish food, but there’s not a lot of heat. So when we first moved to the US, I was like, oh man, this stuff is so good! It’s so much more exciting than like the standard stuff that I grew up eating! So I always like to cook Mexican inspired dishes.
Maciek: My passion for cooking started when I was young. My parents cooked all the time, specifically my mom, so we didnβt really go out to eat. She was always in the kitchen and it was fun to help her out and learn from her. So now I have a chance to do that with my kids. I want them to see that you don’t have to go to a restaurant to get a good meal, you can do it at home and it’s pretty easy.
Maciek: Just being on social media and sharing my passion has kind of drawn in people from all sorts of walks of life. Iβve gotten to meet lots of cool people, including people that I idolized when I was growing up. And then being able to share that with my kids and stuff. It’s been really awesome.
@grillinwithdad Steak night with the kids #grillinwithdad #learnontiktok #CatOnALeash #steak β¬ FadedεΌε(ηΊ―ι³δΉRemix) - YUNΒ·ε°ζ
Maciek:Β I would say it’s definitely never too late. I started my Instagram page when I was 35 years old with kids, which is past that typical social media age. So it’s never too late to start and try new things.
Maciek:Β Thatβs a tough one! ProbablyΒ barbecue ribs. Because one, because they take a couple of hours to cook, so it’s a fun process. And two, I like being able to adjust the recipe exactly to the way that I like my ribs and then sharing them with family and friends.
I have a bunch of different varieties of them on my page, but I would say any sort of barbecue rib recipes are my go-to.
Maciek:Β I want to grow my website more and have a database of all my recipes. I also want to make more YouTube content and create more long form videos, just to show people how to do everything in a little different, more in-depth format than Instagram and TikTok.
Favorite cookbook:Β
Franklin Barbecue: A Meat-Smoking Manifesto
Favorite podcast:
HowToBBQRight
Favorite social media platform:Β
Instagram
Favorite side dish:
Mac and Cheese
Favorite brand of grill:
Big Green Egg
Favorite type of cuisine:
Mexican
Favorite kitchen tool:Β
Cast Iron Skillet
Favorite thing to cook:
BBQ Ribs
Favorite thing to eat:
Steak
Favorite drink:
Bourbon
Meet Samantha of @sammymontgoms, one of the newest additions to the CookIt family! π
Samantha grew up in a big Italian family, where homemade pizza, pasta, fresh bread, and wine were always on the table for anyone who walked through the door. Watching (and taste-testing) alongside her parents, grandparents, aunts, and uncles instilled a love for nostalgic Italian dishes, especially pasta, that she now recreates in her own kitchen. That same love for cooking shapes the content she shares today - honest, relatable, and achievable, with simple, sustainable recipes for the everyday cook, cooked from the heart and never overly produced.
Itβs not a CookIt team memberβs birthday without delicious food involved! πΏ @mariah.gr celebrated her birthday at Disneyland by trying all the new foods she hasnβt had yet and rating each one out of 10. Happy birthday, Mariah! π Weβre so excited for everything this year has in store for you! π
Say hello to Sheila of @shewillevolve, who recently joined the CookIt roster! π
Sheila is a Latina creator and mom who serves up bold, crave-worthy recipes that make people stop scrolling, start saving, and head straight to the kitchen - with an EGR of 10.3% on Instagram and 6.3% on TikTok to prove it. Her concepts are anything but ordinary, including a viral hashbrown series that showcases her out-of-the-box creativity. From comfort food twists to clever family-friendly meals, she knows how to turn everyday ingredients into high-performing content with strong ASMR and audience engagement. That same magic carries into her brand work - Sheila loves partnering with brands to create thumb-stopping campaigns that seamlessly spotlight products in fresh, authentic, and delicious ways audiences genuinely want to recreate.
One of our favorite parts of this job? The team behind it. π When @molls.benton was in NYC, of course we turned it into a mini food crawl with the team there - because if thereβs one thing this team agrees on, itβs that the best conversations happen over a good meal. Here are the stops we hit:
1οΈβ£ Mei Lai Wah
2οΈβ£ Toniiβs Fresh Rice Noodle
3οΈβ£ Nom Wah Tea Parlor
Where should the CookIt team hit up next time weβre all in NYC? π
Sharing some recent brand partnerships that the talent on our roster have been killing it with - proof of what happens when creators know exactly who they are and brands know exactly who to trust! π
Swipe for the recipes that are perfect to enjoy as we soak up whatβs left of summer β‘οΈ
π @melissajorealrecipes x @omahasteaks: burger flight featuring the Burger Perfection Flight
π @erinliveswhole x @goultima: lemonade tea refresher hydration drinks
π¦ @imashleybreannn x @betterthanbouillon: cowboy butter grilled shrimp featuring the Roasted Garlic Base
π₯ @allthehealthythings x @thespicehouse: Loaded Bread Dipping Oil featuring the Tuscan Harvest spice blend
π @halezgarciaathome x @landolakesktchn: Buttery Crumble Baked Peaches
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