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If the talk around the PSL returning to Starbucks is any indication, August signals the end of summer and transition into fall. Hooray for finally making it over the summer slump! As vacation plans wind down and back to school content picks up speed, you can expect lots of cheap, easy, and quick recipes taking over your social media feeds next month. 

It’s also important to keep in mind that August is the perfect time to start planning for Q4! Get ahead of the holiday rush and lock down your influencer marketing strategy for the busiest months of the year ASAP.

Notable Dates

  • While there aren’t any official holidays in August, keep in mind that Labor Day is coming up on September 5th!

Trending Topics

  • Back to School: Back to school season is officially here, even though it feels like summer just began. According to Pinterest Trends, consumers are on the hunt for “easy lunch box ideas”, “sandwich ideas for lunch”, and “healthy quick lunches” to pack for their kiddos on the first day of school. 


  • Low-cook/no-cook recipes: Let’s be real, nobody wants to be standing in front of a hot stove during one of the hottest months of the year. Consumers are looking for recipes that are assembly only, or involve little to no cooking. Looking for inspo? Check out this low-effort Marinated Tomato Pasta from Plays Well With Butter.

 

  • Cheap eats: With a looming recession at the top of everyones’ minds, families are looking for ways to get the most bang for their buck without sacrificing nutrition or flavor. Searches for “easy cheap dinner ideas” and “healthy cheap meals” are surging on Pinterest Trends. Our suggestion? Start a series of low-cost meals, like Crowded Kitchen’s Budget Friendly Vegan Meals.

  • Healthy snacks: Consumers are looking to satisfy all of their sweet, salty, and crunchy snack cravings without any of the guilt. Low carb, low sugar, and high protein foods are trending, with brands like LesserEvil, Realgood, and HighKey ranking high among consumer favorites according to the Exploding Topics tool. According to Pinterest Trends, the search for “snackle box ideas” is up 45%. What’s a snackle box? It’s basically a plastic organizer box full of snack foods, like this one from Yummy Toddler Food.


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@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤

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@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤

The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade.

These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!

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The talent at CookIt has been busy… And that includes @atasteofkoko, who took her #SXSW2025 experience to new heights - literally! ✈️ Partnering with @goodyearblimp, she soared into Austin for the 100th anniversary of the iconic blimp, marking its first return to the city in over a decade. These are the moments that define CookIt - working with our talent to land unforgettable opportunities, pushing creative boundaries, and staying ahead of industry trends. As the team continues to attend events, build partnerships, and connect with brands, we want to know - where should we be next? 🎫 Hopefully, we’ll see you there!

Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!

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Content creators know that a clean space is key - especially when the kitchen doubles as a studio. 🧽 This partnership between @noflakeysalt and @BISSELLclean goes beyond the kitchen and into the lifestyle space, showcasing how the CrossWave HydroSteam makes cleaning faster and easier - so there’s more time for creating. 🍳 Here’s to more thoughtful, smart partnerships that fit seamlessly into creators’ everyday lives!

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