Need some inspiration for holiday content? We’ve got you covered with 8 easy ideas to help make your holiday season merry and bright.
1. Create a gift guide
Gifts for home bakers, gifts for food lovers under $40, Black-owned gift guide for foodies, gifts for kids who love to cook…the list goes on and on. Get creative, recommend products you actually love, and don’t forget the affiliate links!
Take some inspiration from YouTube and participate in an abbreviated “vlogmas” – post short “a day in my life” videos on IG or TikTok every day in December leading up to Christmas.
3. How-to videos
Start a series featuring tips and tricks for how to have a stress-free holiday season. Ideas for this series can range from “How to Host Thanksgiving”, to “How to Cut a Butternut Squash”, and “How to Store Leftovers”.
4. Create a recipe roundup
“Quick Thanksgiving Side Dishes”, “5 Ways to Use Canned Pumpkin”, or “Meatless Main Dishes” are just a few suggestions of recipe roundups that you can put together this holiday season. The best part about creating recipe roundups is that you can use content you already have – all you need to do is put your recipes together in a newsletter, blog post, or handy Instagram Guide.
5. 12 days of cookies
Or cakes, or cocktails…whatever your niche is, go all in this year and celebrate with a series of holiday recipes leading up to the big day.
6. Get personal
Do you have a holiday recipe that’s a family favorite? Share it! Got a weird holiday tradition? Let’s see it! Hosting Thanksgiving this year? Give your audience a behind the scenes look into your kitchen on the big day.
7. Host a giveaway
If you’ve got the means to do so, there’s no better time to host a giveaway than the holidays.
8. Revisit old content
Take a look at your analytics. What content performed well last holiday season? Take some time to reshoot the photos, revamp the recipe, or simply repost it as is.