Need some inspiration for holiday content? We’ve got you covered with 8 easy ideas to help make your holiday season merry and bright.
Gifts for home bakers, gifts for food lovers under $40, Black-owned gift guide for foodies, gifts for kids who love to cook…the list goes on and on. Get creative, recommend products you actually love, and don’t forget the affiliate links!
Take some inspiration from YouTube and participate in an abbreviated “vlogmas” – post short “a day in my life” videos on IG or TikTok every day in December leading up to Christmas.
Start a series featuring tips and tricks for how to have a stress-free holiday season. Ideas for this series can range from “How to Host Thanksgiving”, to “How to Cut a Butternut Squash”, and “How to Store Leftovers”.
“Quick Thanksgiving Side Dishes”, “5 Ways to Use Canned Pumpkin”, or “Meatless Main Dishes” are just a few suggestions of recipe roundups that you can put together this holiday season. The best part about creating recipe roundups is that you can use content you already have – all you need to do is put your recipes together in a newsletter, blog post, or handy Instagram Guide.
Or cakes, or cocktails…whatever your niche is, go all in this year and celebrate with a series of holiday recipes leading up to the big day.
Do you have a holiday recipe that’s a family favorite? Share it! Got a weird holiday tradition? Let’s see it! Hosting Thanksgiving this year? Give your audience a behind the scenes look into your kitchen on the big day.
If you’ve got the means to do so, there’s no better time to host a giveaway than the holidays.
Take a look at your analytics. What content performed well last holiday season? Take some time to reshoot the photos, revamp the recipe, or simply repost it as is.
Team CookIt is officially OOO! We’re in Palm Springs for our annual team offsite, taking a little time to connect, think big, and get aligned on what’s ahead for CookIt and our creators as we head into Q4 and beyond, so stay tuned! ☀️🌴
Introducing the latest talent joining our CookIt roster - Sloane of @sloanes.table! 🍰 A baking pro who also brings the savory heat, Sloane creates bakery-worthy desserts - from easy cookies and brownies to showstopping layer cakes and technical pastries. Her tested recipes and editorial imagery make every bake feel achievable, letting flavor and texture shine over fussy decoration. With baking season around the corner, we couldn’t be more excited to welcome her to the roster!
Our Founder & CEO, @lauriebuck, sat down with Elliot, founder of Lawyerly, for Lawyerly’s latest Client Spotlight - talking through Laurie’s 30 years of storytelling, from food media to building CookIt from scratch! 🎙️
A few main takeaways from the spotlight:
• How three decades in food media (@bonappetitmag, @betterhomesandgardens, Fine Cooking, @thekitchn) set the stage for building a talent agency
• What creators consistently get wrong when it comes to brand deals
• The Inc. 5000 milestone and the leadership lesson that surprised her most along the way
• What’s next for CookIt, including where The CookIt Collective is headed
The full conversation is live on Lawyerly’s website!
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
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