Need some inspiration for holiday content? We’ve got you covered with 8 easy ideas to help make your holiday season merry and bright.
Gifts for home bakers, gifts for food lovers under $40, Black-owned gift guide for foodies, gifts for kids who love to cook…the list goes on and on. Get creative, recommend products you actually love, and don’t forget the affiliate links!
Take some inspiration from YouTube and participate in an abbreviated “vlogmas” – post short “a day in my life” videos on IG or TikTok every day in December leading up to Christmas.
Start a series featuring tips and tricks for how to have a stress-free holiday season. Ideas for this series can range from “How to Host Thanksgiving”, to “How to Cut a Butternut Squash”, and “How to Store Leftovers”.
“Quick Thanksgiving Side Dishes”, “5 Ways to Use Canned Pumpkin”, or “Meatless Main Dishes” are just a few suggestions of recipe roundups that you can put together this holiday season. The best part about creating recipe roundups is that you can use content you already have – all you need to do is put your recipes together in a newsletter, blog post, or handy Instagram Guide.
Or cakes, or cocktails…whatever your niche is, go all in this year and celebrate with a series of holiday recipes leading up to the big day.
Do you have a holiday recipe that’s a family favorite? Share it! Got a weird holiday tradition? Let’s see it! Hosting Thanksgiving this year? Give your audience a behind the scenes look into your kitchen on the big day.
If you’ve got the means to do so, there’s no better time to host a giveaway than the holidays.
Take a look at your analytics. What content performed well last holiday season? Take some time to reshoot the photos, revamp the recipe, or simply repost it as is.
Our friends at @odysseyentertainmentgroup recently hosted an incredible team + creator retreat in Los Angeles and brought together several industry friends for a night out in West Hollywood. 🌴 Our VP of Partnerships @molls.benton joined Jess of @shinetalentgroup, Molly of @vraiofficial, and Paige from Odyssey to celebrate the amazing work each team is doing and the growth still to come!
In a space that can often feel competitive, this night was a reminder that collaboration is where the real magic happens. There’s so much to gain when we come together to learn from one another, support each other, and share what we’ve built. 🤝
We are incredibly proud of @grillin_with_dad, who was invited to speak at a corporate conference for a legacy media agency with Fortune 500 clients. Hosted by @google at their Chicago office, @lauriebuck had the good fortune to join him and watch as he entertained the crowd (ask him about the grilled alligator incident!) and enlightened them about what it’s really like to be a creator, from his early days in social media to now, with more than 3.5M followers across all platforms! 🙌
Our EVP @molls.benton just returned from the first-ever Talent Manager Summit in Austin, TX. ✈️ Each month, the CookIt team meets with fellow managers and agency owners to discuss the current state of influencer marketing - this time they brought it from Google Meet to IRL! Meeting with an amazing group of both agency owners and female solopreneurs, the group spent two days discussing everything from company and team goals, how to be the best manager for your talent, ways to work best with fellow brands/agencies and of course ate their way through Austin! 🫶🌮
Three days in New York…
Three excellent meals (@themodernnyc, @leveaudor, @bungalowny)
4 client visits
One team and talent meeting at Grand Central’s sort of secret @thecampbellnyc
An elegant and enlightening @cherrybombe Council breakfast at @ladureeus in SoHo (macarons included)
A stop for @fortycarrots froyo at the downtown @bloomingdales (IFYKYK)
And a perfect day at the @cherrybombe Jubilee, where I got to catch up with @doriegreenspan, try a Gingham Matcha shortbread cookie made with @kerrygoldusa Butter, eat a chocolate fish and be inspired by @asmakhanlondon, @edeneats, @zaynab_issa, @woldyareyes, @kerrybombe (to name a few) and the real @gloriasteinem, who ended her conversation with Amy Richards by encouraging all of us to create community and dance!
@cookinginthemidwest’s weekend was one for the books! 🍞🧀🍅 What started as a simple, delicious Garlic Toast Meatball Sandwich recipe in partnership with @thenybakery quickly turned into a viral moment. Across platforms, his content - both the original and an ASMR version - gained over 33 million views (and counting!). Head to @cookinginthemidwest’s page and check out the ASMR version! 🎤
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