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Organicville non-dairy dressings and condiments are not only delicious, they also have high standards. They’re certified organic, Whole30 approved, vegan, gluten-free, and have no added sugar. Organicville approached CookIt with a goal to build awareness of the many options they offer grocery shoppers who have dietary restrictions or just want an easy, ready-made dressing they can feel great about.
We recommended and cast four influencers with a combined following of 1.79M across all relevant channels. Their audiences range from conscious consumers who care about the quality of their ingredients to those with special diets, like vegan or gluten-free, who still want to eat delicious food.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with recipes that highlight all the benefits of Organicville’s products, from the great flavor to the ease and convenience of having a delicious condiment or ready-made dressing you can feel great about.
With the engagement rate over seven times the industry standard, we can infer that consumers were inspired by the content and excited to check out the product. We can also see that the recipes spoke to audience priorities, like convenience and special diets. Creating Reels content also helped support this high number as Instagram continues to prioritize video in its algorithm.
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
Four different voices from one incredible roster! 🍋 @lemonatilemonade invited Melissa (@melissajorealrecipes), Jordan (@kentuckyginger), Sam (@servedbysammy), and Katie (@bitsbitesblog) to their family farm in Argentina and we couldn’t be prouder to see an entire brand trip filled with CookIt talent! They brought brand awareness, spotlighted their products, and connected them with new audiences.
It’s exactly what we love about the CookIt roster: range, quality, and creators brands trust to represent them well.
Here are a few of our favorite moments they shared from the trip! 💛
Meet Samantha of @sammymontgoms, one of the newest additions to the CookIt family! 🎉
Samantha grew up in a big Italian family, where homemade pizza, pasta, fresh bread, and wine were always on the table for anyone who walked through the door. Watching (and taste-testing) alongside her parents, grandparents, aunts, and uncles instilled a love for nostalgic Italian dishes, especially pasta, that she now recreates in her own kitchen. That same love for cooking shapes the content she shares today - honest, relatable, and achievable, with simple, sustainable recipes for the everyday cook, cooked from the heart and never overly produced.
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