IMPRESSIONS
0
k+
COST PER ENGAGEMENT
0
$
ENGAGEMENT RATE
0
%
Grown year-round in greenhouses on the East Coast and shipped to stores within 24 hours of packing, Little Leaf Farm’s lettuces stay fresh and crispy for up to two weeks in the fridge. Little Leaf approached CookIt to support their goal to build brand awareness of the exceptional freshness and quality of their lettuces among East Coast shoppers.
Objectives: Grow brand awareness of Little Leaf Farm’s lettuces among a regionally-specific audience of shoppers across the East Coast, drive high-quality engagements such as saves and comments.
We recommended and cast five influencers who are based on the East Coast, with strong followings in the region that are well-aligned with Little Leaf or similar brands.
Then we built a campaign strategy with detailed prompts, helping our creators inspire their audiences with delicious and unique ideas to get more greens into their day—beyond your basic salad. We also paid special attention to the messaging, making sure to highlight Little Leaf Farm’s unique promise to deliver a fresher, longer-lasting product than its competitors.
The overall percentage of audience reach and engagement landed well above industry benchmarks, indicating that consumers were inspired by the content and excited about the products. The strongest evidence of this was one in-feed Instagram post that went viral, meaning its reach far surpassed the follower count of the creator who posted it.
Contact us to talk about your influencer marketing strategy.
Remember when @giordanospizza teamed up with @adamwitt to spotlight their Tavern Style Pizza? 🍕 That was just the start!
In Adam’s recent YouTube video, he reveals what’s next: a limited-edition custom stuffed deep dish designed by Adam, for Giordano’s, called the Great Chicago Fire. 🔥
Brand partnerships at CookIt have come a long way from a single sponsored post, and Giordano’s and Adam are proof of what they can grow into!
Introducing our newest CookIt talent, Mary of @maryswholelife! 🎉
As a mom of 3 living with celiac disease, Mary has built her platform around making gluten-free and allergen-friendly living feel simple, not restrictive. Her recipes are quick, macro-friendly, and high-protein, designed to support busy families - whether that’s a weeknight dinner or a paleo-friendly dish. Mary inspires her audience to live a full, delicious life while navigating a gluten-free lifestyle. Beyond recipes, she shares everything from back-to-school meal ideas to gluten-free travel finds and restaurant recs through her blog and newsletter.
Some of our favorite work happens outside of a deck or a call! 🥂 Last month, our NYC based CookIt team went to dinner with Priyanka of @chefpriyanka at @thecornerstore - good food, better conversation, and a reminder of why we love the relationships we build with our talent!
Here’s everything they ate ➡️
Seasonal Crudo
The Corner Store Caesar
Seasonal Tomato Appetizer
Wagyu French Dip
Au Jus from the Wagyu French Dip
Steak Frites
Pornstar Royale
Sour Cream & Onion Martini
Tomato Martini
Hand-Cut French Fries
Vegetarian Chicken Parm
Wilted Spinach
Samoa Sundae
Apple Hand Pies
Four different voices from one incredible roster! 🍋 @lemonatilemonade invited Melissa (@melissajorealrecipes), Jordan (@kentuckyginger), Sam (@servedbysammy), and Katie (@bitsbitesblog) to their family farm in Argentina and we couldn’t be prouder to see an entire brand trip filled with CookIt talent! They brought brand awareness, spotlighted their products, and connected them with new audiences.
It’s exactly what we love about the CookIt roster: range, quality, and creators brands trust to represent them well.
Here are a few of our favorite moments they shared from the trip! 💛
Meet Samantha of @sammymontgoms, one of the newest additions to the CookIt family! 🎉
Samantha grew up in a big Italian family, where homemade pizza, pasta, fresh bread, and wine were always on the table for anyone who walked through the door. Watching (and taste-testing) alongside her parents, grandparents, aunts, and uncles instilled a love for nostalgic Italian dishes, especially pasta, that she now recreates in her own kitchen. That same love for cooking shapes the content she shares today - honest, relatable, and achievable, with simple, sustainable recipes for the everyday cook, cooked from the heart and never overly produced.
© 2026 CookIt Media, LLC | All Rights Reserved. | Branding & Website Design by The La.Rue Creative Studio. | Privacy Policy | Terms & Conditions
